Digital Marketing Specialist
1 day ago
Company Description
YorBux is a professional networking platform designed exclusively for professionals in the BFSI (Banking, Financial Services, and Insurance) industry. YorBux fosters meaningful connections, collaboration, and knowledge-sharing within the industry. The platform is committed to empowering BFSI professionals by providing tools and opportunities to expand their networks and advance their careers. YorBux is dedicated to building a vibrant community that drives growth, innovation, and excellence in the financial sector.
Role Description
The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to enhance YorBux's online presence. Day-to-day tasks will include planning and managing social media campaigns, analyzing web analytics data, and optimizing content for digital platforms. In this full-time, on-site role based in Mumbai, you will also work closely with the content, design, and product teams to ensure a cohesive brand message and improved user engagement.
Qualifications
- Expertise in Digital Marketing, Social Media Marketing, and Online Marketing
- Proficiency in Web Analytics tools and techniques
- Strong Communication skills, both written and verbal
- Ability to analyze data and drive insights to improve marketing strategies
- Proven ability to manage multiple projects and meet deadlines
- Proficient in relevant marketing tools and platforms
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred
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