Product Marketing Manager

7 days ago

Thaltej Ahmedabad Gujarat, India CoachBar Full time ₹ 10,00,000 - ₹ 15,00,000 per year

Positioning & Messaging

  • Define value propositions, key messages, and differentiation for AppVentory and its features.
  • Translate technical product details into customer-centric stories.
  • Maintain consistent messaging across website, pitch decks, campaigns, and PR.

Go-to-Market (GTM) Execution

  • Partner with product and marketing teams for every new feature or release.
  • Develop GTM plans — including positioning, launch assets, timelines, and success metrics.
  • Coordinate cross-functionally to ensure smooth and impactful launches.

Market & Customer Insights

  • Conduct market intelligence — understand competitors, trends, and buyer personas.
  • Identify pain points, use cases, and language that resonates with target audiences (advisors, tech providers, procurement teams, etc.).
  • Share insights with product and leadership to guide roadmap and GTM decisions.

Sales Enablement

  • Create and maintain sales collateral: decks, battlecards, case studies, comparison sheets, ROI Calculators, and one-pagers.
  • Train sales and customer success teams on product messaging and objection handling.
  • Build content that helps move prospects through the funnel.

Product-Led Content

  • Create engaging product content — demos, explainers, case studies, blogs, playbooks
  • Drive content usage across campaigns and sales motions to support pipeline creation

Customer Advocacy

  • Build and manage relationships with key customers
  • Develop references, testimonials, and success stories to strengthen credibility and proof points

Performance Tracking

  • Monitor launch effectiveness, adoption metrics, and content engagement
  • Report learnings and recommendations to continually refine the GTM strategy

Cross-Functional Collaboration

  • Work closely with Growth Marketing to align product messaging to campaign initiatives
  • Partner with Customer Success to enhance retention, upsell, and expansion opportunities

Job Types: Full-time, Permanent

Pay: From ₹1,000,000.00 per year

Benefits:

  • Health insurance
  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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