Buying Merchandiser

1 day ago


Gurgaon, Haryana, India Shyam Fashion Apparels Full time

Brand buyers, Merchandiser and assortment planners typically measure success using Key Performance Indicators (KPIs) centered on sales growth, gross margin, and inventory efficiency.

These metrics help ensure the right products are available at the right time to meet customer demand and maximize profitability.

Key KPIs are generally grouped into three main categories:

Financial Performance KPIs

These metrics focus on the monetary success and profitability of the assortment.

Sales Growth: Tracks the overall increase in revenue generated by the product mix over a specific period. Timely launch of the options and timely inwards.

Gross Margin: Measures the profitability of products (revenue minus cost of goods sold). A key goal is often to maintain or increase a target margin percentage.

Return on Investment (ROI): Assesses the efficiency and return on capital invested in a specific assortment or brand.

Average Order Value (AOV): The average amount spent per customer order, which helps in optimizing pricing and promotional strategies.

Inventory Efficiency KPIs

These metrics ensure effective inventory management, minimizing costs and stockouts.

Sell-Through Rate (STR): The percentage of inventory sold to the customer within a given period, indicating how quickly products move off shelves.

Inventory Turnover Rate (ITR or "Turn"): Measures how many times inventory is sold and replaced over a period, indicating efficient use of inventory assets.

Gross Margin Return on Inventory Investment (GMROI): Shows how much gross profit is generated for every dollar invested in inventory, a crucial measure of inventory productivity and assortment profitability.

Stock-to-Sales Ratio: Compares the amount of inventory on hand to current sales, helping to balance stock levels with demand.

Weeks of Supply (WOS): The number of weeks a retailer can operate with current inventory levels based on average sales, crucial for avoiding stockouts or overstock situations.

Open-to-Buy (OTB): A planning metric that measures the amount of inventory that can be purchased during a period to meet projected demand and financial goals.

Brand & Customer KPIs

These metrics focus on meeting customer preferences and maintaining brand health.

Customer Satisfaction (CSAT) / Feedback: Gathers insights on how well the assortment meets customer expectations and preferences.

Customer Retention Rate: The percentage of customers who continue to buy from the brand, which is a key indicator of long-term success and loyalty.

Market Share and Penetration: Tracks the brand's presence and performance within specific product categories, price bands, and markets.

Conversion Rate: The percentage of visitors or showroom visits that result in a purchase, indicating the effectiveness of the assortment and merchandising.



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