SEO Executive

2 weeks ago

Borivli, Maharashtra, India SmartMove2UK Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Key Responsibilities

On-Page SEO

  • Assist in keyword research and mapping to target pages.
  • Optimise website content, meta titles, meta descriptions, headings, and internal linking.
  • Conduct regular SEO audits to identify and fix on-page issues (broken links, duplicate content, image optimisation, etc.).

Off-Page SEO & Link Building

  • Support outreach campaigns to build high-quality backlinks.
  • Assist in researching and identifying relevant link-building opportunities.
  • Monitor backlink profiles and disavow harmful links.

Technical SEO

  • Assist in auditing website performance using tools like Google Search Console, Screaming Frog, and SEMrush/Ahrefs.
  • Identify and report technical issues such as crawl errors, site speed issues, and mobile usability problems.
  • Collaborate with developers to ensure SEO best practices are implemented.

Content Support

  • Work closely with the content team to ensure SEO best practices are incorporated into blog posts, landing pages, and other site content.
  • Assist in creating SEO briefs for content writers.
  • Monitor keyword rankings and recommend adjustments to content strategies.

Analytics & Reporting

  • Track keyword rankings, traffic performance, and SEO KPIs.
  • Prepare monthly SEO performance reports.
  • Analyse data to identify trends, insights, and areas for improvement.

Preferred candidate profile

Essential:

  • Basic understanding of SEO principles, search engine algorithms, and ranking factors.
  • Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
  • Good written and verbal communication skills.
  • Strong attention to detail and ability to follow processes.
  • Basic understanding of HTML, CSS, or CMS platforms like WordPress (preferred).

Preferred:

  • 612 months' experience in an SEO or digital marketing role (internship experience acceptable).
  • Knowledge of keyword research techniques.
  • Understanding of content marketing and its role in SEO.

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