Digital Marketing Executive

1 week ago


Other Citys in Orissa 711 LEISURES PRIVATE LIMITED Full time ₹ 1,80,000 - ₹ 5,40,000 per year
Job Description

Job Summary
Job title -add specialist
Required experience-2-3 years
Salary monthly -15k
Job location -Odisha,Bhubaneswar

We are seeking a results-driven Digital Marketing Executive (Ads Specialist) to plan, execute, and optimize online advertising campaigns across multiple digital channels. The ideal candidate will have hands-on experience in paid media management, campaign analysis, and ROI optimization.

Key Responsibilities

Plan, create, and manage paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and other platforms.

Conduct keyword research, audience targeting, and competitor analysis to maximize campaign performance.

Optimize campaigns for CTR, CPC, CPA, ROAS, and conversion rate goals.

Develop and test ad creatives, copies, and landing pages to improve performance.

Monitor daily budgets, campaign performance, and provide weekly/monthly reports.

Collaborate with the content, design, and sales teams to align campaigns with marketing goals.

Stay updated on latest trends, tools, and best practices in digital advertising.

Manage remarketing, lookalike audiences, and A/B testing for continuous improvement.

Analyze campaign data and recommend actionable insights to improve ROI.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.

1–3 years of experience managing paid campaigns (Google, Meta, etc.).

Strong understanding of PPC, display, remarketing, and social media advertising.

Proficiency in Google Ads Manager, Meta Ads Manager, and analytics tools (Google Analytics, GA4, Data Studio).

Excellent analytical, problem-solving, and communication skills.

Certification in Google Ads / Meta Blueprint is a plus.

Preferred Skills

Experience with email marketing and automation tools (HubSpot, Mailchimp, etc.).

Knowledge of SEO and SEM best practices.

Familiarity with conversion tracking and tag management (Google Tag Manager, Pixel setup).

Creative mindset for ad copy and visual storytelling.

Key Performance Indicators (KPIs)

Campaign ROI and ROAS

Lead generation volume and quality

Cost per acquisition (CPA)

Engagement rate and conversion metrics

Budget utilization efficiency



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