Content Writer – B2B Marketing

Content Writer – B2B Marketing

at Unifize

Description
Content Writer – B2B Marketing

Job Location: Bangalore, India
About Unifize
At Unifize, we are revolutionizing the way life science and manufacturing companies manage processes and communication to innovate. Our eQMS SaaS platform accelerates product development and process innovation.

In a world where changing regulatory environments, market competition, customer demands, and technological advancements are constants, Unifize provides the solution to overcome both internal and external constraints that hinder progress.

About
Please review our extensive case studies and testimonials from customers, who talk about how Unifize is differentiated in the following four key areas:

• No code process builder
• Intuitive, chat-based collaboration
• Low-code automation
• Artificial Intelligence

You should also check out our medical device landing page as well, including the overview video, to get a sense of what we do.

The Role
We're looking for a creative, detail-oriented Content Writer with at least 2 years of experience creating content that supported marketing strategies and campaigns, ideally within a B2B SaaS or regulated industry environment. You'll craft compelling stories and resources that attract, educate, and convert our target audience—from quality leaders to manufacturing executives.

This role goes beyond writing; you'll collaborate closely with marketing, sales, design, and product teams to produce content that drives pipeline growth, strengthens brand authority, and reflects our innovative positioning.

Responsibilities

• Content Creation: Create high-quality, multi-format content including website copy, case studies, whitepapers, blog posts, product guides, email campaigns, videos, webinars, landing pages, and thought-leadership articles.
• Team Coordination: Collaborate with marketing, sales, video production, website design, and other teams to plan, prioritise, and create content that supports marketing and sales efforts.
• Time Management: Manage timelines and priorities to ensure content is delivered on schedule, meeting both internal and customer requirements.
• Content Delivery: Ensure that content is delivered on time and according to schedule, meeting customer requirements and aligning with relevant social media platforms.
• Content Distribution: Develop and execute distribution strategies that expand content visibility across relevant platforms, including organic and paid channels.
• Market Research: Stay ahead of market trends by researching industry developments, competitor activity, and emerging content formats to identify opportunities for differentiation and innovation.

Qualifications

• Have 2+ experience in content marketing and strategy, particularly within the SaaS industry.
• Exceptional time and project management skills and the ability to coordinate efforts across multiple teams.
• Strong communication and leadership skills.
• A track record of consistently delivering high-quality content on schedule.
• Strong portfolio showcasing engaging, results-driven marketing content
• Excellent command of English—clear, concise, and persuasive writing.
• Ability to balance creativity with technical accuracy.
• Comfortable managing multiple projects and deadlines in a fast-paced environment.
• Familiarity with SEO best practices and content performance tracking will be an added bonus

What We Offer

• Competitive salary
• A collaborative and innovative work environment.
• Opportunities for career growth and professional development.
• The chance to make a significant impact on a growing company and industry.