Senior Content Strategist

3 days ago

Ekkattuthangal Chennai Tamil Nadu, India Point One Promotions Full time

Job Description:

We are seeking a driven and creative Senior Content Strategist with a strong background in content planning and copywriting. In this role, you will be responsible for crafting high-quality content for our clients across all social media platforms. You will conduct in-depth research to understand client needs, industry trends, and audience preferences to create engaging, on-brand content. You will also work closely with internal teams to ensure content strategies align with overall marketing goals and drive meaningful results.

Key Roles & Responsibilities:

  • Take end-to-end responsibility for clients social media content strategy and creation of the same
  • Ability to research, plan, write, & edit content for a broad range of channels that attracts the targeted audience based on buyer persona
  • Maintain consistent brand standards and tone for social media posts to drive engagement and brand awareness on a daily basis
  • Conducting research to enhance the content, which includes identifying relevant topics, fact-checking, and analyzing sources to generate adequate information
  • Develop unique content formats and engagement strategies tailored to each brand's audience.
  • Maintaining an appropriate tone in writing, adhering to the agency's style guide, and checking errors in grammar, punctuation, and style
  • Expert understanding of Social media principles and platform nuances to optimize social media copy for the appropriate audience and client goals

Requirements:

  • Strategic thinking for developing effective marketing strategies
  • Good communication skills for client and internal team coordination
  • Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
  • To Work within a small, dynamic team that values fresh ideas, creativity, and attention to detail.
  • Ability to write crisp and error-free content

Skills:

  • Content Writing
  • Social Media Strategy

Work Location:

  • Chennai
  • Work From Office

Job Type: Full-time

Pay: ₹22, ₹30,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time

Experience:

  • Content strategy: 1 year (Preferred)

Work Location: In person

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