Digital Marketing Strategist

7 days ago

Navi Mumbai, Maharashtra, India TAWWAB PHARMA PRIVATE LIMITED Full time ₹ 4,50,000 - ₹ 9,00,000 per year

Job Title: Digital Marketing

Strategist
(SEO, Social Media & Content Creation)

Location:
Navi Mumbai

Employment Type:
Full-Time

Experience:
1–3 years (Freshers with strong creative and analytical skills can also apply)

About Free On:

At
Free On
, we're redefining wellness with scientifically backed
nutraceutical supplements, effervescent tablets, and gummies
designed to make daily health easy, effective, and enjoyable. Our mission is simple to help people
live free, stay strong, and feel on

We're looking for a
Digital Marketing Executive
who shares our passion for wellness and creativity someone who can bring our brand to life online through impactful SEO strategies, engaging content, and vibrant social media storytelling.

Key Responsibilities:

Search Engine Optimization (SEO):

  • Research and implement targeted
    keywords for nutraceuticals, vitamins, effervescent tablets, and gummies
    .
  • Optimize website and product listings to improve search visibility and organic traffic.
  • Track and analyze SEO performance through
    Google Analytics, Search Console, etc.
  • Collaborate with the content and design teams to maintain SEO best practices across blogs, product pages, and campaigns.

Social Media Management:

  • Plan and manage engaging posts across
    Instagram, Facebook, LinkedIn, and YouTube
    .
  • Create and execute monthly social media calendars aligned with campaigns and product launches.
  • Develop strategies to boost reach, engagement, and brand awareness.
  • Monitor trends, analyze insights, and suggest creative growth ideas.

Content Creation:

  • Write clear, engaging, and brand-aligned content for
    blogs, product pages, emailers, and social media
    .
  • Collaborate with the design team to develop
    visual creatives, reels, and ad copies
    .
  • Create educational and promotional content focused on
    wellness, fitness, nutrition, and lifestyle
    .
  • Maintain a consistent tone and storytelling style that reflects the
    Free On
    brand identity.

Requirements:

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 1–3 years of experience in SEO, social media management, or content marketing.
  • Proficiency in
    Canva, Meta Business Suite, Google Analytics, WordPress
    , and
    basic video editing tools
    .
  • Strong creative writing and communication skills.

Bonus Skills (Preferred):

  • Knowledge of
    paid social ads (Meta, Google Ads)
    .
  • Experience with
    influencer marketing or brand collaborations
    .
  • Familiarity with
    email marketing tools (Mailchimp, HubSpot, etc.)
    .

Why Join Free On?

  • Be part of a fast-growing
    health & wellness brand
    .
  • Opportunity to experiment, create, and lead digital campaigns from scratch.
  • A collaborative, growth-focused work culture.
  • Competitive salary, performance-based incentives, and career growth opportunities.

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