Marketing Specialist
1 day ago
Key Responsibilities
- Plan and execute end-to-end marketing campaigns across digital and offline channels
- Manage brand strategy, positioning, and messaging to ensure consistency across platforms
- Drive content creation (blogs, case studies, brochures, newsletters, videos, creatives) in collaboration with design and product teams
- Coordinate and manage events, trade shows, and webinars to enhance brand visibility
- Execute social media and community engagement activities for brand growth
- Collaborate with PR/media partners to drive earned media coverage and outreach
- Track and report on marketing performance metrics (ROI, engagement, lead funnel)
- Work cross-functionally with sales, business development, and leadership for aligned marketing efforts
Desired Candidate Profile
- 3 - 5 years of experience in B2B or B2C marketing
- Hands-on with campaign execution, events, content, and branding
- Familiarity with digital marketing tools (Google Ads, LinkedIn Ads, Meta, SEO tools, HubSpot, Mailchimp, etc.)
- Strong skills in content creation, communication, and storytelling
- Exposure to event planning, media/PR, and influencer marketing is a plus
- Ability to work in a fast-paced, entrepreneurial environment
Perks & Benefits
- Opportunity to work directly with the CEO and leadership team
- Fast growth path in a dynamic work culture
- Competitive compensation with performance-linked benefits
- Exposure to global marketing initiatives
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