marketing field executive

2 weeks ago

Chennai, Tamil Nadu, India Lubdub Medical Technologies Pvt Ltd Full time ₹ 20,000 - ₹ 2,50,000 per year

A marketing field executive develops and executes local marketing campaigns, conducts market research, organizes promotional events, and gathers customer insights to drive sales and brand awareness. Key responsibilities include content creation, managing digital and traditional marketing activities, analyzing performance data, and maintaining relationships with stakeholders and vendors. They work hands-on in the market to ensure strategies resonate with target audiences and align with company goals. Key Responsibilities

  • Strategy & Planning:Develop and implement marketing strategies tailored to local markets, collaborating with internal teams to align with overall business goals.
  • Campaign Execution:Coordinate and execute marketing campaigns, promotions, and events, managing timelines and necessary assets.
  • Market Research:Conduct market research to identify trends, customer needs, and competitive advantages, gathering insights to inform strategy.
  • Content Creation:Write and produce marketing copy for various platforms, including brochures, social media posts, and website content.
  • Digital Marketing:Manage and update social media platforms and company websites, and potentially assist with pay-per-click (PPC) and programmatic advertising.
  • Performance Analysis:Monitor campaign performance, analyze data using analytics tools, and provide reports with actionable insights to improve future strategies.
  • Budget Management:Assist with preparing and monitoring marketing budgets and expenses to ensure cost-effective strategies.
  • Stakeholder & Vendor Relations:Build and maintain strong relationships with vendors, publishers, and media partners to support promotional activities.
  • Sales Support:Collaborate with sales teams to create promotional materials and ensure marketing efforts support sales objectives.

Key Skills and Qualifications

  • Communication: Excellent verbal and written communication skills for creating content and interacting with stakeholders.
  • Digital Marketing Knowledge: Familiarity with digital marketing methods, social media platforms, and content management systems (CMS).
  • Interpersonal Skills: Ability to build relationships with customers and colleagues.
  • Analytical Skills: Ability to analyze data and market trends to derive actionable insights.
  • Creativity: Ability to devise creative and innovative marketing approaches.
  • Organization & Project Management: Skills in organizing events, coordinating projects, and managing multiple tasks.
  • Education: A bachelor's degree in Business Administration, Marketing, or a related field is often preferred

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Work Location: In person

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