CRM (Real Estate)

11 hours ago

Delhi, Delhi, India Propkarmaa Private Limited Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About The Opportunity
A growth-stage firm operating in the Real Estate technology and property services sector, focused on driving conversions and improving customer lifetime value through disciplined CRM operations. We're building a best-in-class sales and customer-success engine to convert leads, shorten sales cycles, and scale repeatable revenue across India. This on-site role is based in India and reports to the Head of Sales/Operations.

Role & Responsibilities

  • Own the end-to-end CRM roadmap for property sales and post-sales journeys: configuration, automation, and continuous improvement to maximise conversions.
  • Design and execute lead routing, scoring and nurture workflows to ensure high-quality handoffs between marketing, sales, and operations.
  • Manage CRM data hygiene, deduplication, and migration activities; establish processes and SLAs for data quality and auditability.
  • Implement and maintain integrations between CRM, lead sources, telephony/IVR, payments and reporting systems using APIs and middleware.
  • Build actionable dashboards and KPI reports for pipeline health, lead conversion, sales velocity, and agent performance; present insights to senior stakeholders.
  • Train and enable on-site sales and operations teams on CRM usage, best practices, and adoption metrics; drive continuous process adoption.

Skills & Qualifications
Must-Have

  • Demonstrable experience implementing and managing CRM platforms in a high-volume sales environment (real estate experience preferred).
  • Hands-on configuration and administration of Zoho CRM, Salesforce CRM or HubSpot CRM.
  • Proven experience designing lead management, scoring and routing workflows.
  • Experience with CRM integrations using REST APIs or middleware and managing data migrations.
  • Strong SQL skills for data validation, queries and reporting.
  • Track record of building KPI dashboards and translating CRM data into commercial outcomes.

Preferred

  • Experience with BI tools (Power BI / Tableau) for advanced reporting and visualization.
  • Familiarity with real-estate inventory/MLS systems and property listing integrations.
  • Exposure to marketing automation platforms for nurture campaigns (e.g., Mailchimp, ActiveCampaign).

Benefits & Culture Highlights

  • On-site role with direct cross-functional collaboration and fast decision-making.
  • High ownership role with visible impact on revenue and customer experience.
  • Opportunities for professional growth and exposure to full-stack sales operations in real estate.

How To Apply
This position is with propkarmaa and is located on-site in India. Ideal candidates will combine CRM technical depth with pragmatic sales operations experience in fast-paced real estate environments.

Skills: sql,zoho crm,lead management,real estate,hubspot crm,data migration

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