Paid Search Specialist

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you're on our team, you're taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we'll give it right back. Sound pretty sweet? Then come join us
 

Role Overview

Trek's Marketing Team is seeking Paid Search Specialists to elevate our global paid search activity to new heights.  This person will run paid search activity in a number of international markets, driving awareness, consideration, and ultimately high-quality traffic to

Key Responsibilities:

• Lead the charge in owning and managing Google Ads, including Search Ads, Google Shopping, PMAX and dynamic remarketing for multiple international markets. Craft innovative strategies and execute day-to-day operations that elevate our online presence and support sales
• Plan and execute local campaigns in alignment with the markets' broader business goals
• Implement advertising campaigns that capture the essence of our brand and drive both e-commerce and in-store sales. Experiment, test, and analyze data to make statistically significant improvements that fuel cost-efficient growth
• Adapt the strategy and planning in reflection of local market cultures, languages and nuances
• Serve as one of our in-house experts in Google Ads.  Creating and optimizing campaigns to ensure success. Regularly report on Google Ads performance, conduct in-depth analyses, and uncover insights to identify new opportunities for our campaigns
• Provide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights
• Stay within the Google Search budgets allocated, ensuring accurate forecasting, planned spending and maximum ROI 
• Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem
• Leverage learnings across markets to elevate the brands overall global presence and success.
• Stay Ahead of the Game: Keep a keen eye on industry trends and Google updates ensuring Trek remains at the forefront of digital marketing

Skills and Qualifications:

Must Have:

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of experience running paid search campaigns, ideally in multiple markets
• Proven understanding and success of managing paid search campaigns as part of a wider brand strategy
• Comprehensive understanding of digital advertising metrics 
• Experience with Google Analytics 4 (GA4); adept at data retrieval, dashboard creation, and audience development
• Ability to manage time and priorities in alignment with the business goals
• Ability to clearly communicate performance and strategy to team lead or internal stakeholders
• Bring great energy and have a great sense of fun

Why Trek? 

• Great Place To Work-CertifiedTM )
• Best WorkplacesTM in Asia 2025
• Flexible and fun company culture that values people, purpose, and performance 
• A leadership team that supports autonomy and innovation 
• A company that believes work should be fun, fulfilling, and impactful 
• The chance to be part of something bigger - changing the world by getting more people on bikes

Trek India benefits:

• Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents
• 12 Annual paid holidays
• Employee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege Leave
• Tuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Master's degree programs)
• 24/7 Employee Assistance Program (EAP) - confidential, work-based benefit that offers employees and their families free short-term counseling, referrals, and support for personal or work related problems
• Annual paid time off for charity work
• Employee referral bonus
• Employee discounts on Trek products

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us