Market Research Analyst
2 weeks ago
About Enerpac Tool Group
Enerpac Tool Group is a premier industrial tools and services company serving a broad and diverse set of customers in more than 25 countries. The Company's businesses are global leaders in high pressure hydraulic tools, controlled force products and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Milwaukee, Wisconsin in the United States. Enerpac Tool Group trades on the NYSE under the symbol "EPAC".
Our vision is to be our customer's preferred partner through relentless innovation of industrial tools and services that help them safely and reliably tackle their toughest jobs around the world.
For further information on Enerpac Tool Group and its businesses, visit the Company's website at
Business Contribution
The Global Market Research Analyst is responsible for gathering, analyzing, and synthesizing market intelligence and internal sales data to support strategic decision-making across the business. This role monitors competitive product offerings, identifies key economic or industry indicators that could impact forecasts, and highlights emerging opportunities in vertical markets or underpenetrated geographies. This position provides insight in Enerpac' performance in product sales, order trends, channel development and commercial activities. The analyst will collaborate closely with marketing and sales to drive actionable insights that inform growth initiatives and commercial planning. This role is based in either our Madrid or Mallabia, Spain, office and reports to the Director of Pricing and Market Analysis. Occasional travel (10-20%) may be required.
Work Schedule: Monday–Friday; evenings and weekends may be required
We believe that being in-office together strengthens relationships, builds trust, and fosters teamwork, creating a culture where both careers and our company thrive. Currently, our in-office schedule is Tuesday through Thursday. Beginning September 1, 2025, we will transition to an in-office schedule of Monday through Thursday, with Friday as an optional work-from-home day, balancing collaboration and flexibility. Additionally, our dress code is always Business Casual, ensuring a professional yet comfortable work environment
What you will do:
- Executes market research projects that answer specific business questions related to products, sales data, economic trends etc. Conduct ongoing competitive analysis, including benchmarking of product features, and positioning across key competitors in the industrial tools space.
- Formulates and completes (Power BI) reports on time ensuring insights in sales and order trends for product lines, sales channels and sales regions.
- Supports the sales and marketing function in reporting results on promotions, campaigns and commercial activities.
- Makes conclusive recommendations based on the research findings fueling strategic decision making, direction of marcom efforts and prioritizing promotional activities
- Analyze market trends, customer segments, macroeconomic indicators, and industry reports to assess risks and opportunities affecting demand forecasts.
- Identify and evaluate new vertical markets or geographies with high growth potential based on market size, fit, and competitive landscape.
- Partner with sales and channel teams to collect field intelligence and validate market assumptions.
- Leverage external data sources (e.g., industry publications, trade associations, syndicated research) and internal data (e.g., Salesforce, ERP) for comprehensive analysis.
- Assist in building business cases for market entry strategies and pricing actions.
- Monitor regulatory, economic, or geopolitical developments that could impact regional sales performance.
- Support commercial teams with competitive end user conversion activities by providing lead lists from industry databases.
What makes you an ideal candidate:
- Highly technical with demonstrated knowledge of quantitative analysis methods and Microsoft Office products. Advanced MS Excel and Power BI skills are required.
- Experience with Oracle, OBIEE and SQL is an advantage
- Affinity with large data sets, database structures and reporting in general is required.
- Must be results-oriented, self-motivated and able to work in a team environment.
- Ability to multi-task and adapt to schedule changes.
- Strong organizational skills and attention to detail.
- Exceptional interpersonal skills with ability to communicate and present effectively (written/oral) with internal stakeholders, primarily commercial leadership within Enerpac
Education and Experience:
Associate degree in business, marketing, or a similar field, Bachelor's degree preferred; or 5 or more years experience in marketing or finance; or equivalent combination of education and experience. Previous experience with Enerpac and Oracle is preferred
Enerpac Tool Group Values:
Be an ambassador for the businesses and ensure that Enerpac Tool Group Values always come first:
- SAFETY - Safety is our highest priority and is at the heart of everything we do
- INTEGRITY - We will act with honesty and transparency and always do the right thing.
- OWNERSHIP - We will own our commitments, act with a sense of urgency, and deliver what is expected of us on time, or ask for help early enough.
- TEAMWORK - We will act as one Enerpac team, operate with an enterprise-wide mindset, and support each other to deliver for our stakeholders.
- AGILITY - We will act with purpose and speed, and we will adapt quickly to changing
What we offer:
Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.
*Benefits & Perks vary by Country.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please reach out to us at:
If you're looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale.
Never Compromise – choose ETG
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