Market Development Manager

6 days ago

Chennai, Tamil Nadu, India Birla Opus Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Key Responsibilities (KRAs)

  • In-Store Activation Execution:
  • Ensure that product placements, signage, and displays are strategically positioned to capture customer attention
  • Execute in-store display, promotions, and activations in line with brand guidelines. Coordinate with vendors, depots, and local sales team for visibility implementation
  • Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas
  • Visual Merchandising Excellence:
  • Maintain visual merchandising across dealer points by periodic visits to A and B Class outlets
  • Replenishing and maintaining brand assets during retail outlet visits
  • Train and guide store staff on effective merchandising techniques, ensuring they are equipped to maintain visual standards and enhance customer engagement.
  • Local Trade Show execution:
  • Plan end to end process for local trade show execution, like scouting property, arranging all elements like food, sound system, gifts etc
  • Data Analysis and Reporting:
  • Monitor competition merchandising initiatives. Provide regular reports offering insights into the impact of merchandising efforts and recommending changes as needed.
  • Competition tracking – Visibility
  • Cross-Functional Collaboration:
  • Work closely with the marketing, sales, supply chain (depot) teams to align merchandising efforts with broader business goals.
  • Communicate and coordinate with regional sales representatives to ensure seamless execution of strategies and gather on-ground insights.

Qualifications And Requirements

  • Bachelor's degree in marketing.

  • 2-5 years of experience in merchandising, retail marketing, or related roles, preferably within the same industry or market segment.

  • 10 candidates – 4-5 years' experience

  • 10 candidate – 2-3 years' experience

  • 10 candidates – 1-2 years' experience

  • Excellent communication and interpersonal skills to effectively collaborate with various stakeholders like local sales team, vendors.

  • Creative thinking and the ability to develop innovative local merchandising implementation solutions.

MUST HAVE REQUIREMENTs

  • Self-owned 2-wheeler and willingness to travel within the region as and when required.
  • Minimum 1-2 years of merchandising experience

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