Meta ads Expert

2 weeks ago


Najafgarh, Delhi, India THE PROFESSIONAL WORLD Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description – Meta Ads Expert

Company: The Professional Hair Salon & Spa (INDIA) Pvt. Ltd.

Brands: Monsoon Salon & Spa | Argatin (Keratin Haircare) | Spring H2O | Skin Co (Skincare)

Website:

Reports to: Head of Marketing / Strategic Growth Manager

Job Purpose

To manage and optimize Meta Ads (Facebook & Instagram) campaigns for salon services (Monsoon Salon & Spa) and product brands (Argatin, Spring H2O, Skin Co), driving leads, sales, engagement, and ROI.

Key Responsibilities (KRAs)

  1. Campaign Planning & Execution

Create, manage, and optimize Meta Ads campaigns (FB & Instagram).

Drive lead generation for Monsoon Salon & Spa and product sales for

Plan campaigns aligned with brand goals (engagement, reach, conversions).

  1. Audience Targeting & Segmentation

Develop custom & lookalike audiences for salons and product categories.

Manage geo-targeting for salon locations & distributors.

Use advanced targeting to reduce CPA (Cost per Acquisition).

  1. Ad Optimization & Analytics

Monitor ad performance daily; adjust creatives, budgets, and targeting.

Track ROI, CTR, CAC, and Conversion Rates.

Share weekly/monthly performance reports with insights.

  1. Creative Collaboration

Work with design & content teams to develop engaging ad creatives.

A/B test ad copies, visuals, and formats (video, carousel, reels).

  1. Strategic Growth

Scale winning campaigns across brands.

Align paid ads with influencer campaigns, events, and PR.

Ensure synergy between @argatinkeratin and @skinconyc Instagram handles & paid campaigns.

Key Performance Indicators (KPIs)

ROAS (Return on Ad Spend) ≥ defined benchmark.

Cost per Lead (Salon) within target range.

Increase in online product sales via

Growth in Instagram engagement & followers.

Reduction in CAC through optimized targeting.

Qualifications & Skills

Graduate / MBA preferred (Marketing / Digital).

3+ years of experience in Meta Ads campaign management.

Strong knowledge of Ads Manager, Pixel setup, and analytics.

Hands-on experience with e-commerce ads & lead gen ads.

Analytical, creative, and results-driven.



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