Social Media Marketing Executive

4 days ago

Najafgarh, Delhi, India Saffron Tech Pvt Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Position:
Social Media Marketer

Experience:
1 Year (Preferably in a D2C Brand)

About the Role:

We are looking for a creative and data-driven
Social Media Marketer
with hands-on experience in managing and growing D2C (Direct-to-Consumer) brand presence. The ideal candidate should be passionate about storytelling, audience engagement, and driving measurable results through social platforms.

Key Responsibilities:

  • Plan, create, and execute engaging content across platforms — Instagram, Facebook, YouTube, LinkedIn, Twitter, and Pinterest.
  • Work on social media calendars, ensuring brand consistency in tone, visuals, and messaging.
  • Collaborate with design, content, and performance marketing teams to deliver high-quality campaigns.
  • Manage influencer collaborations, partnerships, and campaign deliverables.
  • Analyze insights and performance data to optimize engagement, reach, and conversion.
  • Assist in running paid ad campaigns on Meta (Facebook/Instagram) and ensure ROI-driven outcomes.
  • Stay updated with social trends, competitor activities, and new platform features.
  • Support community management — respond to comments, DMs, and engage with followers proactively.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 1 year of hands-on experience in Social Media Marketing, preferably in a D2C/eCommerce brand.
  • Knowledge of paid ad platforms (Meta Ads, Google Ads) is a plus.
  • Strong understanding of content trends, reels, influencer marketing, and brand storytelling.
  • Basic knowledge of tools like Canva, Hootsuite/Buffer, and Meta Business Suite.
  • Excellent communication and creative writing skills.

Preferred Industry Background:

  • Beauty & Personal Care
  • Fashion & Lifestyle
  • Health & Wellness
  • Food & Beverages
  • Any digital-first D2C brand

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