
Social Media Marketing Executive
4 days ago
Position:
Social Media Marketer
Experience:
1 Year (Preferably in a D2C Brand)
About the Role:
We are looking for a creative and data-driven
Social Media Marketer
with hands-on experience in managing and growing D2C (Direct-to-Consumer) brand presence. The ideal candidate should be passionate about storytelling, audience engagement, and driving measurable results through social platforms.
Key Responsibilities:
- Plan, create, and execute engaging content across platforms — Instagram, Facebook, YouTube, LinkedIn, Twitter, and Pinterest.
- Work on social media calendars, ensuring brand consistency in tone, visuals, and messaging.
- Collaborate with design, content, and performance marketing teams to deliver high-quality campaigns.
- Manage influencer collaborations, partnerships, and campaign deliverables.
- Analyze insights and performance data to optimize engagement, reach, and conversion.
- Assist in running paid ad campaigns on Meta (Facebook/Instagram) and ensure ROI-driven outcomes.
- Stay updated with social trends, competitor activities, and new platform features.
- Support community management — respond to comments, DMs, and engage with followers proactively.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- 1 year of hands-on experience in Social Media Marketing, preferably in a D2C/eCommerce brand.
- Knowledge of paid ad platforms (Meta Ads, Google Ads) is a plus.
- Strong understanding of content trends, reels, influencer marketing, and brand storytelling.
- Basic knowledge of tools like Canva, Hootsuite/Buffer, and Meta Business Suite.
- Excellent communication and creative writing skills.
Preferred Industry Background:
- Beauty & Personal Care
- Fashion & Lifestyle
- Health & Wellness
- Food & Beverages
- Any digital-first D2C brand
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