Content Associate

3 days ago

Mumbai, Maharashtra, India Mafatlal Industries Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Content Associate

Department:
 Marketing

Location:
 Churchgate

Employment Type:
 Full-time

About the Role:

We are seeking a dynamic and detail-oriented 
Content Associate
 to join our marketing team for our brand. This role demands a strong sense of brand voice, creativity, and understanding of content trends across platforms. The ideal candidate should have hands-on experience in content curation, copywriting, and social media optimization (SMO), while being the 
central point of coordination with external agencies
 for content planning, creation, and execution.

Key Responsibilities:

1. Content Creation & Curation:

  • Write compelling, brand-aligned 
    copies, captions, taglines
    , and 
    short-form content
     for all social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.)
  • Curate relevant and trend-driven content ideas that align with the tone and goals of each FMCG brand.
  • Ensure consistency in voice, tone, and messaging across platforms.
  • Collaborate with internal stakeholders for product knowledge and brand guidelines.

2. Social Media Management & Optimization:

  • Plan, build, and maintain 
    monthly content calendars
     in alignment with campaign goals along with our agencies.
  • Optimize content for 
    organic reach, engagement, and shareability
     using SMO best practices.
  • Stay up to date with the 
    latest trends, algorithms, and platform features
     across Meta, LinkedIn, YouTube, and more.

3. Agency Coordination & Execution:

  • Serve as the 
    single point of contact
     for creative and digital agencies.
  • Ensure timely delivery of creative assets, post scheduling, and media plans.
  • Track deliverables and ensure agency output is aligned with brand expectations.
  • Review and approve content drafts before final deployment.

4. Performance Monitoring & Reporting:

  • Collaborate with the digital team to track performance metrics and provide 
    monthly content performance reports
    .
  • Suggest content improvements based on data and audience behavior.
  • Conduct competitor benchmarking and share actionable insights.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 2-4 years of experience in content writing, social media management, or digital marketing (FMCG sector preferred).
  • Excellent 
    command of written and spoken English
    .
  • Proven experience in 
    copywriting and caption writing
     for brand communication.
  • Strong understanding of 
    brand tonality, digital storytelling, and audience engagement
    .
  • Familiarity with 
    Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio
    , etc.
  • Ability to manage 
    multiple brand pages
     and projects with tight deadlines.
  • Comfortable coordinating with external agencies and internal teams.
  • Creative mindset with an eye for design and content aesthetics.

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