VP Marketing

6 hours ago

Greater Delhi Area, India Profile HR Consultants Pvt Ltd. Full time ₹ 4,80,000 - ₹ 14,40,000 per year

CLIENT
: Leading digital rewards ,loyalty programs and gifting co. specializing in Digital Payments, Instant Rewards, and Gift Vouchers.

Key responsibilities:

  • Develop and execute performance marketing strategies.
  • Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
  • Manage and optimize paid marketing campaigns on various platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
  • Ensure campaigns are aligned with overall marketing objectives.
  • Allocate and manage the marketing budget effectively to maximize ROI.
  • Track and report on spending to ensure campaigns remain within budget.
  • Oversee the creation, planning, and execution of content marketing strategies, including blog posts, articles, video, and other media
  • SEO & Analytics: Manage and optimize online content for search engines, analyze web traffic, track key performance indicators (KPIs), and report on campaign performance and ROI.

Incumbent Profile:

  • MBA in Marketing,12 years of experience as a Lead – Digital Marketing or an equivalent senior marketing leadership role.
  • Exposure to Gaming/Fintech/Loyalty Programs/CRM cos.
  • Proficiency and knowledge of CRM tools.

Annual Compensation: 60 LPA

Queries:-

Anoop Sinha, Director- PROFILE HR CONSULTANTS PVT LTD

Cell

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