VP Marketing
3 days ago
CLIENT
: Leading digital rewards ,loyalty programs and gifting co. specializing in Digital Payments, Instant Rewards, and Gift Vouchers.
Key responsibilities:
- Develop and execute performance marketing strategies.
- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
- Manage and optimize paid marketing campaigns on various platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
- Ensure campaigns are aligned with overall marketing objectives.
- Allocate and manage the marketing budget effectively to maximize ROI.
- Track and report on spending to ensure campaigns remain within budget.
- Oversee the creation, planning, and execution of content marketing strategies, including blog posts, articles, video, and other media
- SEO & Analytics: Manage and optimize online content for search engines, analyze web traffic, track key performance indicators (KPIs), and report on campaign performance and ROI.
Incumbent Profile:
- MBA in Marketing,12 years of experience as a Lead – Digital Marketing or an equivalent senior marketing leadership role.
- Exposure to Gaming/Fintech/Loyalty Programs/CRM cos.
- Proficiency and knowledge of CRM tools.
Annual Compensation: 60 LPA
Queries:-
Anoop Sinha, Director- PROFILE HR CONSULTANTS PVT LTD
Cell
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