Digital Marketing Expert

5 days ago

Chennai, Tamil Nadu, India Xeni Full time US$ 90,000 - US$ 1,20,000 per year

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Job Title:
Digital Marketing Expert

Location:
Chennai, India

Joining:
Immediate to 15 days

About the Role

XENI is seeking a performance-driven
Digital Marketing Expert
to lead and execute our digital marketing strategy across multiple channels. You will be responsible for planning, launching, and optimizing campaigns that generate awareness, drive qualified traffic, and convert leads into customers.

This role is ideal for someone who is data-savvy, highly organized, and passionate about growth marketing in a tech-driven environment.

Key Responsibilities

  • Develop and execute multi-channel digital marketing campaigns (paid media, SEO, email, social media, content syndication).
  • Manage and optimize paid campaigns across
    Google Ads, LinkedIn, Meta
    , and programmatic platforms.
  • Drive
    SEO/SEM
    strategy, content optimization, backlinking, and technical SEO improvements.
  • Manage marketing automation workflows for lead nurturing, scoring, and sales handoff.
  • Track, analyze, and report on campaign performance (
    CTR, CPL, CAC, ROAS
    , etc.).
  • Collaborate with content, design, and product marketing teams to ensure messaging consistency.
  • Conduct
    A/B testing
    on creatives, landing pages, and emails to improve conversions.
  • Build landing pages and microsites using low-code or CMS tools.
  • Own marketing dashboards and lead attribution across the funnel.

Required Skills & Qualifications

  • 5–7 years of hands-on experience in
    digital marketing
    , preferably in a
    B2B or SaaS
    environment. Travel domain experience is a plus.
  • Proven track record in managing high-performing campaigns across
    paid, organic, and email
    channels.
  • Strong analytical mindset with the ability to interpret data and generate actionable insights.
  • Solid understanding of
    marketing funnels, customer journeys, and conversion optimization
    .
  • Excellent project management and communication skills.

Tools & Technologies

(Experience in all tools is not required—knowledge of a few with a learning mindset is welcome.)

Paid Media:

  • Google Ads, LinkedIn Ads, Meta Ads Manager
  • Google Display Network, YouTube Ads
  • Demandbase, 6sense (ABM/intent-driven campaigns)

SEO & Website Optimization:

  • Ahrefs, SEMRush, Screaming Frog
  • Google Search Console, Google PageSpeed Insights
  • Hotjar, Crazy Egg, Microsoft Clarity

Marketing Automation & CRM:

  • HubSpot, Marketo, ActiveCampaign, Pardot
  • Salesforce, Zoho CRM
  • Zapier, Segment,

Email & Campaign Tools:

  • Mailchimp, Klaviyo, SendGrid, ConvertKit
  • Unbounce, Instapage, Webflow

Analytics & Reporting:

  • GA4, Google Tag Manager
  • Looker Studio, Tableau, Power BI, Supermetrics
  • UTM builder tools, , Heap

Content Collaboration (Nice to Have):

  • Canva, Figma, Adobe Creative Cloud
  • WordPress, Contentful, Webflow
  • Notion, Trello, Asana, ClickUp

Nice-to-Have

  • Experience with
    Account-Based Marketing (ABM)
    strategies and tools.
  • Familiarity with CRO tools like
    VWO
    or
    Optimizely
    .
  • Basic knowledge of
    HTML/CSS
    or no-code tools.
  • Previous work experience in a
    fast-paced startup or tech company
    .


To Apply:
Send your resume to

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