Digital Marketing Executive

2 days ago

Mumbai, Maharashtra, India The Shakti Plastic Industries Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:
Digital Marketing Executive
Experience Required:
2–3 years
Location:
Malad, MumbaiAbout the Role:

We are looking for a results-driven and creative Digital Marketing Executive with 2–3 years of hands-on experience to join our team. The ideal candidate should have expertise in SEO, social media, paid campaigns, content marketing, and analytics, with the ability to execute and optimize marketing strategies to drive traffic, generate leads, and boost brand visibility.

Key Responsibilities:

  • Plan, execute, and manage digital marketing campaigns with the team across multiple channels (SEO, SEM, social media, email, display, etc.).
  • Perform keyword research and implement SEO strategies to improve website rankings and organic visibility.
  • Manage and optimize Google Ads, Meta Ads, and other paid campaigns to achieve ROI targets.
  • Develop engaging content strategies for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and other reporting platforms.
  • Collaborate with the design and content teams to ensure creative and effective campaign execution.
  • Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–3 years of proven experience in digital marketing.
  • Strong knowledge of SEO, Google Ads, Meta Ads, and email marketing.
  • Proficiency in Google Analytics, Search Console, and other digital tools.
  • Hands-on experience with WordPress/other CMS is a plus.
  • Excellent communication, analytical, and problem-solving skills.
  • Ability to work independently as well as in a team.

Key Skills:

  • SEO & SEM
  • Google Ads / Meta Ads
  • Social Media Marketing
  • Content Marketing
  • Google Analytics & Reporting
  • Basic Graphic Designing (Canva)

What We Offer:

  • Competitive salary based on experience.
  • Opportunity to work on diverse projects and campaigns.
  • A collaborative and growth-oriented work environment.
  • Learning and upskilling opportunities in the latest digital tools.

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