Saas Marketer

1 day ago


Kolkata metropolitan area West Bengal, India Plutonapps Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title:
SaaS Marketing Lead (Offline / Onsite)About Plutonapps

Plutonapps is a
global product studio
helping founders turn ideas into scalable SaaS businesses.

We build, launch, and grow SaaS products across industries — combining strategy, design, and technology to create world-class digital experiences.

We're now launching our
own SaaS products
, and we're looking for a
Marketing Lead
who can spearhead our marketing efforts — take the product to market, acquire the first set of users, and establish a strong growth foundation.

Role Overview

You will be responsible for
building awareness, creating buzz, and onboarding the first users
for our new SaaS product. This role demands a
hands-on marketer
who can craft positioning, execute outreach campaigns, and convert prospects into paying users — primarily through
direct marketing, partnerships, events, and offline channels
(while integrating online strategy too).

You'll work closely with the product, design, and leadership teams to shape how our SaaS product is perceived and adopted.

Key Responsibilities

  • Develop and execute a
    go-to-market strategy
    to attract early adopters and generate qualified leads.
  • Conduct
    offline and direct marketing
    initiatives — meet potential clients, attend events, and drive partnerships.
  • Create and manage
    marketing campaigns
    , including local activations, collaborations, and presentations.
  • Build and maintain
    relationships with businesses, founders, and early users
    to drive onboarding and retention.
  • Collaborate with the design and content team to produce compelling marketing materials (presentations, flyers, demos).
  • Identify and explore
    growth opportunities
    — product demos, partnerships, and niche communities.
  • Work with the founder to shape product messaging, pricing, and positioning.
  • Track campaign performance, collect user feedback, and report metrics.

Requirements

  • 2–5 years of marketing, business development, or growth experience — ideally in SaaS, B2B, or startups.
  • Strong understanding of
    startup ecosystems
    , software products, and client acquisition strategies.
  • Excellent communication and presentation skills — both in person and online.
  • Confidence in meeting and converting potential users and clients offline.
  • Creative, resourceful, and able to work independently with minimal supervision.
  • Bonus: Experience in product launches, GTM strategy, or early-stage startup environments.

Who You Are

  • A
    self-starter
    who thrives in fast-paced environments.
  • A
    people person
    who loves connecting with businesses, founders, and potential users.
  • A
    strategic thinker
    who understands both marketing and business.
  • A
    doer
    who can execute ideas fast and iterate based on results.

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