Digital Marketing Executive

1 day ago

Mumbai, Maharashtra, India Yugn Full time ₹ 4,00,000 - ₹ 6,00,000 per year
Profile: QA Analyst - SEM/ Editorial Sector: Advertising
Profile Description:  ·       Works on plays a specialized, individual contributor role as part of Quality Assurance Team ·       Auditing campaign design and set up for Search, Display & Facebook products for North America, UK, Australia & New Zealand clients. ·       Quality is the last check point before the campaign goes live and a critical part played by this role would be to ensure campaigns are set as per the guidelines agreed with the advertiser in the campaign entry form.
Location: Goregaon, Mumbai (Work from Office only) Education: Graduation in any stream Experience: 4+ yrs. Exp. in SEM/SEO/SMO/ORM/Social Media Marketing profile Gender: Male/ Female Salary: Up to 5 lacs CTC Shift Details: 9.30 am to 6.30 pm (Mon-Fri + 1 Sat)   Requirements: · Knowledge of SEM/ Digital Marketing · Passion for Digital Marketing · Good written and verbal English communication skills · Proficiency in MS Excel and MS Word will be an added advantage · Knowledge of Google AdWords (like TextAd, DisplayAd etc). · Knowledge of PPC campaigns · Google certification preferred (adwords / analytics) · Experience in e-commerce, SEO, PPC, Email marketing and social media · Highly creative with experience of managing campaigns in international geographies   Description: · Understand and interpret campaign set up instructions shared by client facing teams and execute them as per company best practices · Key areas that will be covered in quality assurance: Using the right keyword set, Correct geographical targeting, Appropriate text ads & ad groups, Landing pages & site links, Publisher set up (Google, Yahoo, Bing) & Bids adjustments as per budgets available · This role interfaces with internal customers as well as client facing teams based in USA, UK, and Australia & New Zealand. · Ensuring a comprehensive keyword list is created and keywords mapped to ad groups and landing pages · Validate initial campaign bidding, publishers and directory categories · Ensure ads, keywords and landing pages are in alignment with the focus of the campaign · Troubleshoot issues impacting campaign performance and communicate with client facing teams in USA, UK, Australia & New Zealand to clarify and make recommendations · Meet the daily targets for campaigns reviews and turnaround times for issues highlighted · Building rapport and developing relationships with client facing teams globally · Maintain best practices across all digital marketing products: search display & Facebook and across all countries: USA, CA, UK, AU & NZ · Give constructive feedback on setup issues found and suggest ways of improvement · Document the feedback & analyze trends for issues found during campaign review; accordingly suggest refreshers for product training · Participate and contribute in calls with global teams, operational team meets & training sessions

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