Marketing Lead

1 week ago

Delhi, Delhi, India MoneySquad Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We're looking for our
first dedicated Marketing Lead,
a versatile full-stack marketer who can build, execute, and own our marketing engine end-to-end. If you love growth, creativity, and numbers, this is your chance to shape the marketing foundation of a fast-scaling fintech.

Your Role:

As the first marketing hire, you will:

  • Own the
    end-to-end marketing function -
    from strategy to execution.
  • Run
    paid performance campaigns
    (Google, Meta, LinkedIn).
  • Build
    organic presence
    (SEO, social media, LinkedIn, blog content).
  • Create
    campaigns for partner acquisition & engagement
    (WhatsApp, email, offline).
  • Develop
    marketing collateral
    : brochures, creatives, videos, ads.
  • Track
    CAC, ROI, conversion funnels,
    and run experiments to improve efficiency.
  • Manage
    marketing automation & CRM tools
    (HubSpot/Zoho/Brevo).
  • Support
    community & PR initiatives
    – events, partnerships, media outreach.
  • Coordinate with agencies/freelancers when needed, while being hands-on yourself.

We are looking for:

  • 2–5 years of experience in marketing (preferably in
    fintech / BFSI / startups
    ).
  • A
    T-shaped marketer
    – strong in at least one area (performance, content, or growth), with exposure across multiple channels.
  • Hands-on executioner
    – not just strategy, but comfortable running ads, writing copy, and making creatives.
  • Proficiency with
    digital marketing tools
    : Google Ads, Facebook Ads Manager, Canva, analytics dashboards.
  • Ability to write
    clear, simple, and compelling copy
    for campaigns.
  • Comfort with
    basic design/video editing tools
    (Canva, CapCut, Photoshop is a plus).
  • Data-driven,
    strong analytical mindset
    , Excel/Google Sheets skills.
  • Ownership mentality
    – can work independently and thrive in a startup environment.

Benefits:

  • Be the
    first marketing hire
    – massive scope, zero bureaucracy.
  • Work directly with the founding team to shape growth strategy.
  • Exposure across
    digital + offline + B2B + fintech
    marketing.
  • Opportunity to
    grow into Head of Marketing/CMO
    as the company scales.
  • Competitive salary + performance bonuses + ESOPs (for the right candidate).

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