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Marketing Lead
2 weeks ago
About the Role-
We're looking for a dynamic Marketing Lead with 4-6 years of experience to shape,
strengthen and propagate our brand identity. If you have a passion for brand
storytelling, visual identity, strategic marketing and growing a brand through
data-driven strategies, we want you on our team
Eligibility-
● MBA in Marketing or Master's in Communications, Marketing, or Public Relations
from a Tier 1 or Tier 2 business school
● 4-6 years of experience in directly managing a team, brand marketing, visual
identity development, or creative strategy
● Strong background in brand positioning, market research, and storytelling
● Experience in developing brand guidelines, visual assets, and marketing
playbooks
● Exposure to working with global student organisations like 180 DC, Enactus, and
AIESEC in their Marketing division and/or in a fast paced startup environment
catering to younger audiences is a plus
Skills Required-
● Creative Direction & Content Aesthetics: Strong understanding of brand
storytelling, copywriting, and campaign ideation
● Impact-Driven Strategy & Innovation: Demonstrated ability to design and
implement robust monitoring and impact measurement processes for marketing
campaigns. Strong understanding of both traditional and emerging social media
platforms, with a proven track record of leveraging innovative marketing trends to
drive business outcomes
● Marketing & Campaign Execution: Ability to craft and execute brand marketing
campaigns across digital, outdoor, and social media
● Cross-Team Collaboration: Work closely with product, design, and marketing
teams to ensure brand consistency
● Presentation & Report-Making : Strong skills in preparing brand strategy decks,
reports, and creative guidelines.
Job Description-
● Project Leadership: Oversee marketing projects and teams. Monitor project
performance, set clear goals, and ensure timely execution. Drive social media
property growth and performance metrics, and shape communication direction
● Brand Vision & Identity Development : Define and maintain the brand's visual
identity. Develop and oversee the brand style guide, ensuring consistency across
all communication channels.
● Brand Kit & Asset Management: Guide the team to create and manage the brand
kit, including logos, icons, social media templates, presentation decks and
collaterals, booklets etc
● Storytelling: Guide the team to craft compelling brand narratives that connect
with audiences and enhance brand positioning. Lead branded marketing
campaigns, ensuring alignment with the brand's tone and values
● Campaign Execution & Performance Analysis: Launch and manage brand
awareness campaigns, measuring their impact using analytics tools. Use Google
Analytics, Power BI, and LinkedIn Insights to optimise brand messaging and
outreach
● Content Pipeline Creation: Drive the team to create a robust pipeline of content,
including but not limited to videos, image cards, advertisements, reels, vox pop
series, etc,. for pan-India youth engagement and managing the release plan
● Performance Analytics & Optimisation: Track campaign performance using
Google Analytics, Power BI, LinkedIn and Meta Insights to refine strategies
● Flexibility: Be able to adapt to meet our dynamic business needs that may
change or evolve over time
