Marketing Head-Angel Round Strategy

2 weeks ago

Gurgaon, Haryana, India Pikolo Full time ₹ 1,00,000 - ₹ 5,00,000 per year

Marketing Head - Angel Round Strategy (Contract to Co-Founder Track)

Company:
Pikolo - Event Services Marketplace

Location:
Remote/Hybrid

Job Type:
Contract (4-5 days) → Full-Time + ESOP

Experience:
5-7 years in Growth Marketing, Digital Marketing, or Startup Marketing

About Pikolo

Pikolo is building India's premier marketplace for events and celebrations - connecting customers with verified photographers, makeup artists, musicians, decorators, and more. We're raising our Angel Round and need a strategic marketing mind to help us build a rock-solid pitch and hit the ground running post-funding.

The Opportunity

Phase 1 (Contract - 3-4 days):

Help us create investor-ready marketing documentation that will close our Angel Round.

Phase 2 (Post-Funding):

Join full-time as Marketing Head with competitive salary + meaningful ESOP to execute the plan YOU designed

Your Mission (3-4 Day Contract Deliverables)

Create comprehensive, investor-ready documents in
Google Docs/Sheets
:

User Acquisition Roadmap

  • 3, 6, and 12-month growth strategy blueprint
  • Clear milestones and execution plan

Ads Strategy + Budget Analysis

  • ₹1 lakh/month sample plan
  • Lead generation cost breakdown
  • ROI projections and CAC analysis

Performance KPIs Framework

  • Key metrics: CAC, conversion rates, ROAS, retention
  • Tracking and optimization plan

Category Marketing Overview

  • Strategy for Photography, Makeup, Music, Decor categories
  • Channel-wise approach

Team Structure Plan

  • Initial roles needed (responsibilities, salary ranges)
  • Hiring roadmap for first 12 months

Outcome:
Investor-ready marketing strategy that shows we can acquire users efficiently and scale systematically.

You're Perfect If You:

  • Have built 0-to-1 marketing strategies for startups/marketplaces
  • Understand performance marketing, CAC, and unit economics
  • Can create clear, data-driven projections and plans
  • Have experience with investor pitches or fundraising decks
  • Think like a founder, not just an executor
  • Can work fast and deliver quality in 3-4 days

What You Get

Immediate (Contract):

  • Fixed payment (discuss on first call)
  • Byline credit in investor pitch deck
  • First look at full-time role

Post-Funding:

  • Full-time Marketing Head position
  • Competitive salary package
  • Meaningful ESOP
  • Build and lead your own team
  • Shape the company's growth trajectory

How to Apply

Send us:

  1. Your LinkedIn profile or resume
  2. One marketing plan/strategy document you've created (redacted is fine)

Why This Matters

You're not just creating documents - you're designing the growth engine for a company that will transform how India celebrates. If we execute well, you'll be the Marketing Head of a Series A+ funded marketplace.

This is your chance to be a founding team member, not just an early employee

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