
Digital Marketing Executive
2 days ago
Role & responsibilities
- Plan and implement integrated digital marketing campaigns across various channels (social, search and display).
- Google my business listing and keyword re-search
- Measure campaign ROI and KPIs.
- Manage and improve online content, considering SEM, SEO and Google Analytics.
- Build an inbound marketing plan.
- Forecast sales performance trends.
- Develop, execute and evaluate promotional campaigns across social media platforms, including ongoing testing
- Create content for organic and paid posts for social media
- Create and manage the marketing automation programs for both email and SMS channels
- Monitor, test, optimize and evaluate lead generation campaigns
Preferred candidate profile
- Thorough experience with Google Ad words, Google Analytics, SEO/SEM.
- Good knowledge and experience with online marketing tools and best practices.
- Experience in creative content writing, analytical mindset and critical thinking.
- Familiarity with web design.
- Must and should have Branding and online marketing skills
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