Business Development Manager- Mul-T-Lock

Job Title: Business Development Manager- Mul-T-Lock (Commercial)
Department: Commercial Business – Mul-T-Lock
Reporting To:

Functional : VP & Head of Mul-T-Lock International

Administrative : SVP and Head of SAARC

Location: India
Job Level: Mid-Senior Level

Position Summary

The Business Development Manager (BDM) for Mul-T-Lock Commercial is responsible for identifying, developing, and executing business opportunities within the Commercial segment across the SAARC region. This role supports the strategic sales initiatives of the Mul-T-Lock brand by working closely with internal stakeholders and external partners to drive revenue growth, expand market penetration, and strengthen customer relationships.

The BDM will play a key role in positioning the Mul-T-Lock brand as a preferred solution provider in commercial master locking systems and access solutions. The role involves developing a deep understanding of customer needs, industry trends, and competitor activity to influence the market with innovative and customer-centric offerings.

This position requires an individual with strong commercial acumen, project-based sales experience, and the ability to work collaboratively across functions in a matrix organization.

Key Responsibilities

Sales Strategy & Market Development

§  Identify and pursue new business opportunities in line with the company's strategic objectives, focusing on commercial projects, real estate developments, infrastructure, and institutional clients.

§  Promote Mul-T-Lock master key systems and other related offerings to drive revenue and expand market share.

§  Generate, manage, and convert project leads through proactive engagement with architects, consultants, builders, contractors, and channel partners.

§  Support the regional sales strategy by contributing to market planning, project forecasting, and territory development.

Customer & Channel Management

§  Develop and maintain long-term strategic relationships with key decision-makers and influencers within the target industry.

§  Conduct product presentations, technical demonstrations, and solution discussions to showcase value propositions.

§  Manage customer expectations, ensure client satisfaction, and serve as the primary point of contact during project development stages.

Cross-Functional Collaboration

§  Collaborate with internal teams, including Sales, Marketing, Specification, Product Management, and Service Innovation, to support integrated go-to-market plans.

§  Coordinate with the Mul-T-Lock head office to align on product strategy, sales enablement tools, and regional branding.

§  Participate in cross-functional meetings to ensure alignment between business development initiatives and organizational goals.

Reporting & Performance Tracking

§  Continuously monitor market dynamics, industry trends, competitor activities, and potential risks or opportunities.

§  Provide detailed, accurate, and timely reports on key projects, sales performance, and business KPIs.

§  Offer strategic recommendations based on market analysis and customer insights to influence product development and marketing strategies.

Key Interfaces

§  Sales & Specification Teams (Regional and Local)

§  Mul-T-Lock Israel & International Sales Team

§  Product Management & Innovation

§  Marketing & Communications

§  Senior Leadership (SAARC and Israel)

§  Channel Partners, System Integrators, and Consultants

Key Challenges

§  Navigating complex, long-cycle project sales in a competitive environment.

§  Balancing short-term revenue targets with long-term strategic growth.

§  Ensuring consistent brand positioning across diverse customer segments and geographies.

§  Adapting to evolving industry requirements and integrating new technologies into the sales narrative

Experience & Qualifications

· years of experience in sales, preferably within security solutions, hardware, or the construction industry.

· Proven track record of selling to B2B customers and managing channel sales.

· Strong knowledge of access control systems and master key solutions is highly desirable.

· Bachelor's degree in Business, Engineering, or related field; MBA is a plus.

· Exposure to the SAARC market and experience working in cross-functional teams is preferred.

Personal Attributes

§  Strong communication, negotiation, and interpersonal skills.

§  Customer-oriented with a consultative approach to sales.

§  Analytical mindset with problem-solving capabilities.

§  Proactive, self-driven, and results oriented.

§  Ability to work collaboratively across departments and geographies.

Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.