Product Marketing
8 hours ago
We have an opening in Product Marketing to translate the complexity of mutual fund products into compelling stories, campaigns, and experiences that resonate with diverse investor segments from first-time investors to family offices.
What You'll Do
• Develop clear, differentiated messaging for DSP's mutual fund offerings, tailored to diverse investor personas.
• Create impactful content across formats: websites, social media, podcasts, decks, emailers, banners, and beyond.
• Use AI tools (ChatGPT, Perplexity, etc.) to brainstorm, refine, and accelerate campaign ideas with creativity and speed.
•Turn product features into meaningful investor benefits through educational and inspiring content.
•Partner with sales, product, compliance, and digital teams to ensure messaging is accurate, consistent, and regulation-aligned.
What We're Looking For
•4–7 years of experience in product marketing or content marketing (preferably in financial services).
•Strong knowledge of the mutual fund domain (a must-have).
•Comfort with AI-powered tools, skilled at prompting and refining for sharper outcomes.
•Excellent written and verbal communication skills, with the ability to simplify the complex.
•A creative problem-solver who understands how content drives investor engagement and business growth.
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