Digital Marketing Manager

4 days ago

Mohali, Punjab, India Xmaxo Pvt Ltd Full time ₹ 10,00,000 - ₹ 12,00,000 per year

Position: Digital Marketing Manager

Location: On-site –Chandigarh Location

Employment Type: Full-time

We're looking for a results-driven Digital Marketing Manager to lead our overall marketing efforts, covering digital, traditional, content, and brand communication. You will play a pivotal role in shaping and executing our marketing strategy, driving brand awareness, customer acquisition, engagement, and loyalty while aligning closely with business goals.Key Marketing Responsibilities

  • Strategy & Execution
  • Drive 360° marketing (digital + offline) aligned with business goals.
  • Ensure consistent brand messaging and measurable campaign KPIs (ROAS, CAC, CLV, conversions).
  • Digital Marketing
  • Lead SEO, PPC, social media, influencer, content & email campaigns.
  • Grow social following, optimize website/landing pages, achieve ROAS & CTR benchmarks.
  • Brand & PR
  • Define brand voice and ensure consistency.
  • Secure positive media coverage, maintain >80% positive brand sentiment.
  • Content Strategy
  • Oversee content for web, social, ads, brochures, newsletters.
  • Deliver regular blogs, videos, and doctor-led educational content.
  • Offline & Events
  • Plan print, outdoor, community & event campaigns with footfall targets.
  • Manage vendor partnerships for cost-effective execution.
  • Data & Insights
  • Track KPIs with analytics tools, run A/B tests, deliver monthly performance reports.
  • Collaboration
  • Partner with Product, Sales, Ops & Support to improve patient journey and retention.
  • Budget & Resources
  • Manage budget ROI, prevent overruns, oversee agencies & internal teams.
  • Innovation
  • Introduce new tools/strategies (AI, chatbots, automation), stay ahead of healthcare trends.
  • Team Leadership
  • Build & mentor high-performing team, ensure >90% on-time deliverables, foster accountability & learning.
  • Qualifications & Skills
  • Bachelor's/Master's in Marketing, Communications, Digital Media, or related field (MBA preferred).
  • Proven success in integrated marketing (digital, offline, content, PR, events) — preferably in healthcare or startups.
  • Strong expertise in SEO, SEM, social media marketing, PPC, and content marketing.
  • Proficient in Google Analytics, Search Console, SEMrush, Hub Spot, Meta Business Suite, Canva, etc.
  • Exceptional copywriting, storytelling, and brand communication skills.
  • Leadership and project management experience.
  • Ability to work in a fast-paced, high-growth environment.

______________

Core Competencies

  • Creativity – Builds impactful campaigns that stand out.
  • Innovation – Embraces and applies new tools/approaches.
  • Data-Driven Thinking – Relies on insights for decision-making.
  • Problem-Solving – Tackles challenges quickly and effectively.
  • Leadership – Inspires and drives team performance.
  • Passion – Committed to delivering measurable results.

Please watsapp CV @

Job Type: Full-time

Pay: ₹1,000, ₹1,200,000.00 per year

Benefits:

  • Food provided

Language:

  • English (Preferred)

Work Location: In person

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