Senior Marketing Manager

4 days ago

Kozhikode, Kerala, India XYLEM LEARNING Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Senior Manager – Marketing

Location: Kozhikode

Experience Required: 10–15 Years

Industry Preference: Education / EdTech (NEET, JEE, Commerce, Digital Marketing)

Languages: English & Malayalam (mandatory); Tamil & Hindi (preferred)

About the Role

We are seeking a dynamic and visionary Senior Marketing Manager to lead our overall marketing function across offline, online, and integrated platforms. The role demands a strategic thinker with proven expertise in brand building, lead generation, and marketing innovation within the education sector. The Senior Manager will oversee a high performing team and collaborate closely with cross-functional departments to drive student acquisition, retention, and institutional growth.

Key Responsibilities

Strategic Marketing Leadership


• Develop and implement long-term marketing strategies aligned with organizational growth objectives.


• Drive integrated marketing plans across offline, digital, and performance marketing channels.


• Evaluate emerging market trends and translate insights into actionable marketing initiatives.

Team Management & Leadership


• Lead, mentor, and expand the marketing team across regions and verticals.


• Set clear performance metrics, monitor outcomes, and ensure accountability and professional growth.


• Foster a culture of innovation, collaboration, and continuous improvement.

Brand & Communication Management


• Strengthen and safeguard the institution's brand identity and positioning across all touchpoints.


• Oversee creative development, content strategy, and brand campaigns to ensure consistent messaging.


• Build strong media and community relations to enhance brand credibility and engagement.

Lead Generation & Revenue Growth


• Design and optimize multi-channel campaigns focused on lead generation and conversion.


• Collaborate with the sales team to improve lead quality, CRM tracking, and conversion efficiency.
• Utilize data-driven insights to improve campaign performance and ROI.

Market Research & Competitive Intelligence


• Conduct in-depth market analysis to identify new business opportunities and expansion potential.


• Monitor competitor strategies and market dynamics to maintain a competitive edge.

Business Development & Partnerships


• Support regional centres with localized marketing strategies for student enrollment and retention.


• Identify and manage strategic partnerships, sponsorships, and co-branding opportunities.

Budgeting & Performance Analytics


• Manage marketing budgets effectively, ensuring optimal allocation across initiatives.


• Present periodic performance reports to leadership with insights, learnings, and improvement plans.

Requirements


• Bachelor's/master's degree in marketing, Business Administration, or related f field.


• 10–15 years of progressive experience in Marketing, preferably in the Education / EdTech sector.


• Proven track record in team leadership, brand management, and campaign strategy.


• Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.


• Excellent communication, leadership, and stakeholder management skills.


• Readiness to travel across centres and markets as required.

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