Brand Manager

2 days ago

India Weekday AI Full time ₹ 80,000 - ₹ 1,50,000 per year

This role is for one of the Weekday's clients

Salary range: Rs Rs ie INR 8-15 LPA)

Min Experience: 4 years

JobType: full-time

We are seeking a dynamic and results-driven Brand Manager to join our team and play a pivotal role in driving brand growth, visibility, and market positioning. The ideal candidate will bring 4–10 years of proven experience in brand management, marketing strategy, and consumer engagement, with the ability to lead cross-functional initiatives that deliver measurable business impact.

Requirements
Key Responsibilities

1. Brand Strategy & Positioning

  • Develop, implement, and manage comprehensive brand strategies to strengthen brand equity, awareness, and recall across markets.
  • Ensure consistent messaging, tone, and identity across all touchpoints, aligning with the company's overall vision and objectives.
  • Conduct competitive analysis, market research, and consumer insights studies to identify growth opportunities and positioning strategies.

2. Marketing & Campaign Management

  • Lead the planning, execution, and optimization of multi-channel marketing campaigns including digital, social media, print, events, and PR.
  • Work closely with creative agencies, media partners, and internal stakeholders to deliver impactful campaigns.
  • Drive customer acquisition, retention, and engagement strategies through innovative marketing initiatives.

3. Brand Communication & Storytelling

  • Craft compelling brand narratives that resonate with target audiences and differentiate the brand in a competitive landscape.
  • Oversee content development across platforms, ensuring high-quality storytelling that reflects brand values and vision.
  • Collaborate with product, sales, and leadership teams to align communication strategies with business objectives.

4. Digital & Performance Marketing

  • Leverage digital platforms to maximize brand reach and visibility, with a strong focus on social media, influencer partnerships, SEO/SEM, and performance marketing.
  • Analyze data and campaign performance metrics to optimize ROI and improve engagement strategies.
  • Stay updated with emerging trends in digital marketing, consumer behavior, and technology.

5. Stakeholder & Team Management

  • Collaborate with cross-functional teams including product, sales, operations, and customer success to ensure brand alignment across all business functions.
  • Manage agency relationships, ensuring timely delivery of creative and strategic outputs.
  • Mentor and guide junior team members, fostering a culture of creativity, accountability, and innovation.
Required Skills & Qualifications
  • Experience: 4–10 years of progressive experience in brand management, marketing, or related roles.
  • Proven track record of building, scaling, and managing successful brands.
  • Strong understanding of consumer behavior, market dynamics, and brand positioning.
  • Expertise in digital marketing, campaign management, and analytics-driven decision-making.
  • Exceptional communication, storytelling, and presentation skills.
  • Ability to think strategically and execute tactically in a fast-paced environment.
  • Proficiency with marketing tools, analytics platforms, and CRM systems.
  • MBA/PGDM in Marketing, Communications, or a related field is preferred.

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