Brand Manager

3 days ago

Bengaluru India ITC Limited Full time

Job Description Job Title :Brand Manager Reports to : Senior Brand Manager Key Deliverables : Brand Planning and Strategy - Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy Brand Communication - Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch New Product Development and Launch - Understand scope for new products/variants vis--vis target market/geography/segment and provide brief to PD team - Coordinate for CPT and analyze CPT results along with financial viability Business Planning and delivery - Analyze product performance SKU/Geography wise, forecast sales, review return on marketing spends Packaging Development - Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test Market Research design and analysis - Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output Trade promotion and media implementation - Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative - Conceptualize trade promotion schemes and identify and negotiate with vendors Knowledge -Market research principles and statistical tools - Media platforms Digital, Social, Print and event designs - Brand management and communication - Knowledge of channels, sales operations Competencies -Strong analytical ability - Innovate (Create new and different) - Deal with ambiguous environment - Measure outcomes and connect with action - Collaborate with multiple stakeholders - Strong Presentation skills Experience and Educational qualification -MBA (Marketing) from premier campuses - 2 to 5 Years of Work Experience -Minimum 2 Years of Experience in brands - Candidate should have handled brands/sub brands independently - Independently managed product launches, media campaigns - Experience of sales is desirable Personal Attributes -High degree of creativity - High result orientation - High energy and passion towards their product speciality

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