Freelance Marketing Consultant

2 weeks ago

Mumbai, Maharashtra, India TYDideas Full time

Overview:

We are looking for an experienced Freelance Meta Ads Expert to plan, create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns. The ideal candidate has hands-on experience with performance marketing, understands audience behavior, and can deliver measurable results across lead generation, sales, and brand awareness campaigns.

Key Responsibilities:

  • Develop, execute, and optimize Meta ads campaigns (Facebook & Instagram).
  • Conduct audience research, segmentation, and targeting to maximize ROI.
  • Create compelling ad copies, creatives, and A/B tests to improve performance.
  • Monitor campaign performance daily and adjust strategies for better results.
  • Set up conversion tracking, events, pixels, and custom audiences.
  • Prepare weekly performance reports with key metrics, insights, and recommendations.
  • Ensure campaigns align with brand guidelines and marketing objectives.
  • Manage ad budgets efficiently while focusing on cost-effective results.
  • Suggest improvements for landing pages, funnels, and overall campaign structure.

Requirements:

  • Proven experience running successful Meta ads campaigns.
  • Strong understanding of Meta Ads Manager, Business Manager, Pixel tracking, and retargeting strategies.
  • Ability to analyze data and make performance-driven decisions.
  • Experience with lead generation and conversion-focused campaigns (preferred).
  • Creative mindset with the ability to suggest effective ad formats and ideas.
  • Excellent communication and reporting skills.
  • Freelance availability with quick turnaround time.

Nice-to-Have (Optional):

  • Experience with Canva, video ads, or creative tools.
  • Knowledge of Google Ads or other paid media platforms.
  • Familiarity with CRM tools or marketing automation platforms.

Job Type: Freelance

Contract length: 12 months

Pay: From ₹15,000.00 per month

Work Location: In person

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