Social Media Marketing Specialist

2 weeks ago

Noida, Uttar Pradesh, India IKIO LED Lighting Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Company Description

IKIO is a leading US-based manufacturer specializing in high-quality LED lighting solutions for various applications including Commercial, Industrial, Multi-family Residential, Hazardous Location, and Solar Outdoor.

Role Description

We are seeking a
Senior Social Media Marketing professional
to lead our brand's online presence. The ideal candidate will have experience in
managing US-based audiences
and a passion for creating engaging content, preferably in the interiors or décor industry.

Key Responsibilities

  • Develop and execute
    social media strategies
    to strengthen brand presence and audience engagement.
  • Manage and grow brand visibility across platforms (Instagram, Facebook, LinkedIn etc.).
  • Plan and execute
    content calendars
    with creative posts, reels, and campaigns designed for US markets.
  • Collaborate with design and content teams to deliver
    high-quality, visually appealing content
    .
  • Run and monitor
    paid campaigns
    across social channels.
  • Analyze performance metrics, generate
    insightful reports
    , and optimize strategies.
  • Stay updated on the latest
    social media trends
    .

Requirements

  • 3–5 years of hands-on experience
    in social media marketing.
  • Proven experience in managing
    US-based audiences
    .
  • Industry background in interiors/décor/lifestyle is a strong plus.
  • Strong skills in
    content creation, storytelling, and campaign management
    .
  • Familiarity with social media analytics tools (Meta Business Suite or similar).
  • Excellent communication and creativity.

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