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Marketing Manager

2 weeks ago

Gurgaon, Haryana, India Transformative Ventures Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are seeking
Assistant Marketing Manager
for the
Latin America market
. This role will drive localized storytelling, manage CRM and retention programs, and collaborate across global marketing, content, and design teams to deliver engaging, relevant, and high-performing communication for the region.

The ideal candidate will have a
strong understanding of digital marketing, consumer engagement, and creative strategy
, with a passion for wellness and Ayurveda. You will be responsible for ensuring the brand connects meaningfully with Latin American audiences through data-driven content and retention initiatives.

Key Responsibilities


•
Content & Localization Strategy
: Develop and execute content plans tailored to Latin American consumer behaviour, cultural nuances, and wellness trends. Localize brand communication across email, social, and website channels in Spanish and/or Portuguese.


•
Creative Coordination & Influencer Tie-ups
: Act as the creative liaison for the region — working closely with global brand, design, and production teams to develop assets, copy, and campaigns aligned with TAE's brand voice and aesthetics. also plan influencer tie-ups


•
CRM & Retention Marketing
: Own CRM programs (email, SMS, WhatsApp, push notifications) for Latin America. Define customer segmentation, lifecycle journeys, and retention strategies to improve repeat purchases, LTV, and engagement.


•
Campaign Planning & Execution
: Lead end-to-end planning for regional campaigns — from concept and content briefing to execution, QA, and performance reporting.


•
Analytics & Optimization
: Analyze content and CRM performance metrics (open rates, CTR, conversions, retention KPIs) to continuously improve communication effectiveness.


•
Cross-Functional Collaboration
: Work with the global eCommerce, product, performance marketing, and creative teams to align Latin American initiatives with global strategy.


•
Customer Voice & Brand Advocacy
: Act as the brand's voice in the region — understanding customer sentiment, feedback, and evolving preferences to refine messaging and experience.

Ideal Candidate Profile


•
Experience
: 1–3 years of experience in content, CRM, or retention marketing — preferably in D2C, beauty, skincare, or wellness brands.


•
Marketing Expertise
: Strong understanding of content strategy, lifecycle marketing, CRM tools

(e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud), and retention tactics.


•
Creative Sensibility
: Excellent eye for brand storytelling, visual alignment, and content that

resonates with culturally diverse audiences.


•
Language Skills
: Should be comfortable in localising content as per Spanish and/or Portuguese and have strong proficiency in English.


•
Analytical Mindset
: Comfortable interpreting marketing data and turning insights into actionable recommendations.


•
Entrepreneurial Drive
: A proactive, self-motivated professional who thrives in dynamic, fastpaced environments and can work independently across time zones.


•
Cultural Understanding
: Deep appreciation for Latin American consumer culture, wellness mindset, and digital content preferences