Digital Marketing Executive

1 week ago


Pune, Maharashtra, India ProLance Consultancy Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Digital Marketing Executive

Location: Bhandarkar Road Pune

Experience: 5–7 Years

Employment Type: Full-time (On-site)

Job Overview

We are seeking a results-driven and experienced Digital Marketing Executive with 5–7

years of hands-on experience in Facebook Ads, Google Ads, SEO, and PPC. The ideal

candidate will plan, execute, and optimize digital campaigns to enhance brand visibility,

generate qualified leads, and drive conversions across multiple online platforms.

Key Responsibilities

● Develop, implement, and manage digital marketing campaigns across Facebook,

Instagram, Google Ads (Search, Display, Shopping, YouTube), and other relevant

platforms.

● Create, monitor, and optimize paid advertising campaigns to achieve maximum ROI

and reduce CPA.

● Conduct detailed keyword research and develop comprehensive SEO strategies to

improve website ranking and organic traffic.

● Track, analyze, and report on campaign performance using tools like Google Analytics,

Google Tag Manager, SEMrush, Ahrefs, and Meta Business Manager.

● Plan and execute A/B testing for ad creatives, landing pages, and targeting strategies.

● Collaborate with internal content, design, and web development teams to create

high-performing marketing assets.

● Stay updated with the latest trends, technologies, and best practices in digital

marketing and performance analytics.

● Prepare and present monthly performance reports with actionable insights and

recommendations.

Key Skills & Competencies

● Strong proficiency in Facebook Ads Manager and Google Ads (AdWords) platforms.

● In-depth knowledge of SEO best practices (on-page, off-page, and technical).

● Proven expertise in PPC strategy, optimization, and performance tracking.

● Experience with Google Analytics, Tag Manager, Search Console, and Facebook

Pixel.

● Familiarity with marketing automation tools and CRM systems (preferred).

● Excellent analytical, communication, and problem-solving skills.

● Ability to manage multiple projects independently and meet deadlines.



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