Digital Marketing Executive
1 week ago
Digital Marketing Executive
Location: Bhandarkar Road Pune
Experience: 5–7 Years
Employment Type: Full-time (On-site)
Job Overview
We are seeking a results-driven and experienced Digital Marketing Executive with 5–7
years of hands-on experience in Facebook Ads, Google Ads, SEO, and PPC. The ideal
candidate will plan, execute, and optimize digital campaigns to enhance brand visibility,
generate qualified leads, and drive conversions across multiple online platforms.
Key Responsibilities
● Develop, implement, and manage digital marketing campaigns across Facebook,
Instagram, Google Ads (Search, Display, Shopping, YouTube), and other relevant
platforms.
● Create, monitor, and optimize paid advertising campaigns to achieve maximum ROI
and reduce CPA.
● Conduct detailed keyword research and develop comprehensive SEO strategies to
improve website ranking and organic traffic.
● Track, analyze, and report on campaign performance using tools like Google Analytics,
Google Tag Manager, SEMrush, Ahrefs, and Meta Business Manager.
● Plan and execute A/B testing for ad creatives, landing pages, and targeting strategies.
● Collaborate with internal content, design, and web development teams to create
high-performing marketing assets.
● Stay updated with the latest trends, technologies, and best practices in digital
marketing and performance analytics.
● Prepare and present monthly performance reports with actionable insights and
recommendations.
Key Skills & Competencies
● Strong proficiency in Facebook Ads Manager and Google Ads (AdWords) platforms.
● In-depth knowledge of SEO best practices (on-page, off-page, and technical).
● Proven expertise in PPC strategy, optimization, and performance tracking.
● Experience with Google Analytics, Tag Manager, Search Console, and Facebook
Pixel.
● Familiarity with marketing automation tools and CRM systems (preferred).
● Excellent analytical, communication, and problem-solving skills.
● Ability to manage multiple projects independently and meet deadlines.
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