customer value agreement regional program manager

Job Description

Career Area:

Sales

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Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Electric Power Division

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing prime and back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. Were committed to providing sustainable and reliable solutions to our customers.

Role Definition

As a Customer Value Agreement Regional Program Manager you will develop, market and support selling of service agreements for Caterpillar generators. You will help drive the 2030 Electric Power vision and achieve yearly business plans by monitoring key performance indicators, analysing market trends and maintaining direct contact with Sales teams to generate recommendations that contribute to both the short-term and long-term initiatives of these plans.

Key Responsibilities:

• Lead product development initiatives for Customer Value Agreements (CVAs) tailored to the Africa and Middle East market using the New Services Development (NSD) process. CVAs are Caterpillar's branded service agreements including maintenance, condition monitoring, and extended warranties.
• Design and implement Go-to-Market (GTM) strategies to drive CVA adoption across the region.
• Provide sales support to regional sales representatives and dealer partners, ensuring they are equipped with the tools, training, and messaging needed to effectively sell CVAs.
• Collaborate with marketing, operations, and product support teams to align offerings with customer needs and market dynamics.
• Monitor performance metrics and customer feedback to continuously improve CVA offerings and sales approaches.

What You Will Have:

• Business Development: Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.
• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Industry Knowledge: Knowledge of the organization's industry group, trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply industry knowledge appropriately to diverse situations.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Top Candidates Also Have:

• Proven experience in B2B sales or service contract development, preferably in emerging markets.
• Strong understanding of the Africa and Middle East business landscape.
• Demonstrated success in product and GTM strategy execution.
• Excellent communication and stakeholder management skills.
• Fluent in English; additional languages (e.g., Arabic, French) are a plus.

Additional Information:

• The role requires up to 25 PERCENT of travel within the EAME region
• This is an onsite role, 5 days a week

What We Offer

From day one, youre set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company. You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, its important to do work that matters.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, weve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined. Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting. We value authenticity and encourage candidates to submit original, personally crafted responses throughout our hiring process. Use of AI-generated content may disadvantage your application.

Posting Dates:

September 3, September 12, 2025
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.

Not ready to apply? Join our Talent Community.
Locations: DUBAI, UNITED ARAB EMIRATES / MANNHEIM, BADEN WURTTEMBERG, GERMANY

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