Social Media Manager
2 weeks ago
About the Role
We're looking for a data-savvy Social Media Marketer with 1–2 years of hands-on experience to plan campaigns, run Meta ads, and grow branded communities across Instagram, Facebook, LinkedIn, and YouTube. You'll own the content calendar, execute paid + organic strategies, and report clear results.
Key Responsibilities
- Build and execute monthly SMM strategies aligned to business goals (awareness, leads, sales).
- Create and manage content calendars; brief designers/copywriters; publish posts & stories.
- Plan, launch, and optimize Meta Ads (campaign structure, audiences, budgets, A/B tests).
- Set up Meta Pixel/Conversions API, UTM tracking, and basic funnels for attribution.
- Daily community management: comments/DMs, social listening, and brand reputation.
- Run competitor & hashtag research; identify trends and collaborate on quick-turn creatives.
- Track and report weekly/monthly performance (reach, engagement, CTR, CPL, ROAS).
- Coordinate with Sales/SEO/Design to align campaigns and landing pages.
- Maintain a playbook of learnings, best practices, and growth experiments.
Must-Have Qualifications
- English communication: strong written & verbal skills.
- Experience: 1–2 years in Social Media Marketing (agency or brand side).
- Certification/Achievement: at least one relevant certification (e.g., Meta Digital Marketing Associate/Media Buying) or a documented campaign success (growth/ROAS/case study).
- Hands-on with Meta Ads Manager (campaign setup, audiences, bidding, creatives, reporting).
- Proven ability to build SMM strategies and deliver on a content calendar.
- Working knowledge of analytics (Meta Insights, GA4 basics), UTM tagging, and A/B testing.
- Familiarity with tools like Canva, Buffer/Hootsuite/Later, and Google Sheets.
Good to Have
- Basic short-form video editing (Reels), Figma/Canva polish.
- Exposure to Shopify/WordPress landing pages and pixel events.
- LinkedIn Ads or Google Ads basics; influencer outreach experience.
KPIs You'll Own
- Audience growth rate & engagement rate.
- CTR/CPC/CPL for paid campaigns; ROAS where applicable.
- Lead volume/quality (for lead-gen), content cadence adherence.
- Response time to comments/DMs and brand sentiment trends.
What We Offer
- Growth-focused environment, certification reimbursements & learning support.
- Collaborative team, clear goals, and portfolio-worthy campaigns.
Job Type: Full-time
Pay: ₹1, ₹2,000.00 per month
Work Location: In person
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