SocialPilot Technologies

12 hours ago

Ahmedabad, India Social Pilot Full time

Job Description:Your Key Ownership:- Develop and execute platform-specific content strategies aligned with marketing and product goals.- Identify rising platforms, shifting audience behaviors, and whitespace opportunities (Reddit, niche communities, Threads, etc.- Align social activities with full-funnel awareness engagement conversion journeys.Leadership Profile Building:- Manage and grow executive profiles on LinkedIn, ensuring thought leadership is established and sustained.- Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development.- Build brand trust and visibility through personal + brand account synergy.Content Writing & Brand Voice:- Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency.- Create concise and compelling copy for short-form posts, carousels, videos, and ads.- Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams.Community Engagement & Growth:- Foster meaningful conversations respond to DMs, comments, and mentions promptly and strategically.- Actively participate in and engage with industry groups, community spaces, Reddit threads, and partner content.- Explore employee advocacy and support internal champions with curated content.Platform & Ads Experience:- Execute and optimize campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.- Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.- Drive measurable KPIs: reach, engagement, CTR, follower growth, and campaign-specific outcomes.Performance Analysis:- Create and share performance dashboards regularly, highlighting insights and opportunities.- Run A/B tests on formats, tones, timing, and content categories to constantly improve impact.- Benchmark against competitors and identify creative/social whitespace to capitalize 2-4 years of B2B social media experience - preferably in SaaS or healthcare tech.- Excellent command of LinkedIn - both organic and paid - with strong understanding of Sales Navigator.- Proven ability to write, edit, and craft compelling brand and leadership content.- Familiarity with Reddit engagement, social listening, and platform communities.- Understanding of design systems, layout, and visual direction (while not being a designer).- Experience working with cross-functional teams including SEO, content, product, and sales (ref:iimjobs.com)

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