Digital Marketing Specialist(real estate)

4 days ago

Patna, Bihar, India IP INFRA POWER PVT LTD Full time ₹ 20,000 - ₹ 35,000 per year

Job Description – Digital Marketing Executive (Real Estate Projects)

Location: [Your City/Project Location]

Department: Sales & Marketing

Reports To: Sales/Marketing Manager

About the Role

We are seeking an experienced Digital Marketing Executive with prior exposure to real estate project and construction companies. The ideal candidate will be responsible for planning, executing, and managing digital campaigns, creating engaging content, and ensuring an active online presence to drive inquiries and sales conversions for our projects.

Key Responsibilities

  • Digital Campaign Management
  • Create, run, and monitor targeted ads on Google, Facebook, Instagram, and other platforms.
  • Track analytics and optimize campaigns for maximum ROI and lead generation.
  • Content Creation & Branding
  • Design and post engaging pictures, reels, videos, and project updates across digital platforms.
  • Edit promotional videos, walkthroughs, and construction updates.
  • Maintain consistent branding across all online channels.
  • Website Development & Management
  • Create new project websites and re-activate/upgrade existing company websites.
  • Ensure SEO optimization, lead forms, and proper user experience.
  • Sales Support
  • Align digital campaigns with sales goals and assist in achieving monthly/quarterly sales targets.
  • Generate quality leads and provide regular performance reports to the management team.
  • Market Research & Strategy
  • Analyze competitors' digital presence and propose innovative strategies.
  • Stay updated with the latest digital marketing and real estate marketing trends.

Required Skills & Qualifications

  • Proven experience in digital marketing for real estate/construction companies.
  • Strong knowledge of Google Ads, Facebook Business Manager, SEO, and social media marketing.
  • Proficiency in video editing tools (e.g., Premiere Pro, Final Cut, Canva, or similar).
  • Experience with WordPress/website development tools.
  • Creativity with a good eye for visual design and storytelling.
  • Strong communication and analytical skills.

Preferred Qualifications

  • Minimum 2–5 years of experience in digital marketing (real estate preferred).
  • Portfolio of past work (ads, websites, videos, campaigns).
  • Ability to work independently and meet tight deadlines.

Job Type: Full-time

Pay: ₹20, ₹35,000.00 per month

Work Location: In person

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