Content Manager

2 weeks ago

Mumbai, Maharashtra, India mirraw Full time ₹ 4,00,000 - ₹ 12,00,000 per year
Position Overview 
The Content Manager plays a crucial role in creating and managing high-quality content for various platforms and channels. They are responsible for developing content strategies, overseeing content creation, editing and proofreading, and ensuring consistent brand messaging. The Content Manager works closely with cross-functional teams, such as marketing, design, and SEO, to drive engagement, increase brand awareness, and meet business objectives.
Key Responsibilities
Content Strategy
Develop and execute content strategies aligned with the organization's goals and target audience.Conduct research on industry trends, competitor analysis, and customer preferences to inform content planning.Identify content gaps and opportunities and provide recommendations to optimize content effectiveness.
Content Creation & Management
Create, write, edit, and proofread compelling content for various channels, including websites, blogs, social media, email campaigns, notifications and marketing collateral.Ensure all content adheres to brand guidelines, style guides, and SEO best practices.Collaborate with internal stakeholders and subject matter experts to gather information and develop content that aligns with business objectives.Manage the content calendar to ensure timely delivery of content and coordinate content publishing.
Content Optimization & SEO
Optimize content for search engines, incorporating relevant keywords and meta tags.Monitor and analyze content performance using analytics tools to identify areas for improvement.Stay updated on SEO trends and implement best practices to improve organic search rankings and website traffic.
Team Collaboration
Collaborate with designers, marketers, and other teams to create multimedia content, including videos, infographics, and images.Work closely with social media managers to align content creation with social media campaigns.Provide guidance and feedback to freelance writers or content contributors.
Quality Control & Brand Consistency
Ensure content accuracy, grammar, and adherence to brand tone and voice.Conduct regular content audits to identify outdated or underperforming content and recommend updates or removal.Develop and maintain content style guides, content templates, and best practices.

Requirements 
Bachelor's degree in marketing, communications, journalism, or a related field.Proven experience as a content manager, content strategist, or similar role.Exceptional writing, editing, and proofreading skills, with a keen eye for detail.Proficient in content management systems (CMS) and understanding of HTML.Knowledge of SEO principles and best practices.Familiarity with analytics tools to track content performance.Strong project management and organizational skills, with the ability to prioritize tasks and meet deadlines.Creative mindset and ability to think strategically.Excellent communication and collaboration skills.Knowledge of industry trends and a passion for staying updated on emerging content and digital marketing practices.

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