Media Buyer
5 days ago
Responsibilities:
Digital Strategy Development
- Build and execute digital advertising strategies aligned with brand objectives and target audiences.
- Identify KPIs and performance benchmarks for each digital campaign.
Multichannel Campaign Management
- Run and manage paid campaigns mainly on Google Ads & Facebook Ads (Meta Ads Manager).
- Optimize Search, Display, Performance Max, App Campaigns, and Social Media paid campaigns.
- Ensure strategic alignment and messaging consistency across all ad placements.
Budget Planning & Optimization
- Define and manage budgets effectively to maximize performance and ROI.
- Continuously monitor ad spend and optimize bids, targeting, and creatives.
Ad Creative Coordination
- Collaborate with creative teams to develop high-performing ad copies, creatives, and video content.
- Ensure creative assets follow brand guidelines and audience relevance.
Audience Targeting & Segmentation
- Use advanced targeting tools on Google & Meta to reach the right demographics, interests, and user behaviour segments.
- Build audience segments, lookalikes, retargeting lists, and refined funnels.
Performance Monitoring & Reporting
- Track campaign performance through Ads Manager, Google Analytics, and other analytics tools.
- Generate actionable insights to improve CPA, ROAS, CTR, conversions, and overall campaign performance.
Conversion Tracking & Optimization
- Set up and manage pixel tracking, UTM tagging, event setups, and conversion tracking through Google Tag Manager & Meta Events Manager.
- Optimize funnels, landing pages, and ads for higher conversions.
Qualifications:
- 2–6 years of experience in media buying with strong hands-on expertise in Google Ads & Facebook Ads.
- Ability to run, optimize, and scale paid campaigns across paid social and paid search.
- Strong analytical skills with knowledge of Google Analytics, Tag Manager, App Tracking, etc.
- Good communication skills, multitasking ability, and strong understanding of performance marketing.
Job Types: Full-time, Permanent
Pay: ₹25, ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
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