Social Media Executive

2 weeks ago

Noida, Uttar Pradesh, India Digilantern Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Qualifications :

Bachelors Degree in any field. (B Tech in Computer Science or equivalent preferred) MBA or other management qualification (Regular MBA preferred)

Experience : 4+ years with at least 3 years

Key Skills : SMO, Content Writing, Ad copies, Paid Campaings Management, Instagram Ads, FB Ads Campaigns, Budgeting skills, ROI, Campaign Management, Social Media Account Management, Team Management etc.

  • Having a strong background in social media, paid campaign management, agency Management, technology platforms, direct marketing experience via digital as a Platforms viz facebook, instagram, youtube, linkedin etc.
  • Responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
  • Understanding/familiarity with Marketing principles; Performance marketing experience.
  • Strong business acumen and ability to connect business objectives with digital marketing levers and find digital solutions for the same
  • Ability to execute quick turn-around times with agencies
  • Strong Project Management skills
  • Someone who has handled E-commerce clients / Healthcare clients
  • Strong Data Analytics skills / Process and system build/automation oriented thinking and experience
  • Ability to lead a team of Media Buyers (FB & Google), Social Media Planner, Graphic Designers and Video Editors
  • Ability to leverage brand and technology to deliver performance by the digital business vertical
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Coordinate with advertising and media experts to improve marketing results
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative growth strategies
  • Daily, and Proactively monitor campaign performance to foresee and resolve issues before they occur.
  • Perform independent campaign analysis with definite conclusions and actions.
  • Strong command of written English for deciding ad copies.
  • Coordination with copywriter and Creative Designers to create attractive copies.

Experience Required

  • Proven relevant work experience in Social Media Marketing including both organic and paid mediums
  • Should have experience / knowledge of different IT services like web development, mobile application development, digital marketing etc.

Knowledge MS Office (MS Excel in particular)

  • Excellent communication and organizational skills
  • Business acumen with a problem-solving attitude
  • Presentation Skills Competencies
  • Process Oriented
  • Integrity and sincerity
  • Accountability
  • Proactive: Takes initiative
  • Out of box thinker
  • Attention to detail
  • Building Partnerships
  • Building trust
  • Customer Focus

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