Digital Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India Aco Technology Centre Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role & responsibilities

Analytics & Insights

  • Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
  • Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
  • Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
  • Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.

SEO & Web Strategy

  • Oversee SEO strategies to improve organic visibility, rankings, and traffic.
  • Lead website development, optimization, and migration projects across multiple CMS platforms like TYPO3 and WordPress.

Social Media Analytics & Listening

  • Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior.
  • Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.
  • Team & Project Leadership
  • Oversee cross-functional collaboration with marketing teams, product, and management teams to align marketing strategies with overall business goals.

Preferred candidate profile

  • Bachelors or masters degree in marketing, Business, or related field.
  • 12+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies.
  • Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
  • Strong track record in B2B marketing, SEO, website management, and digital campaign execution.
  • Experience in data-driven marketing and advanced analytics.
  • Experience in building advanced reporting and dashboards (Power BI, Looker Studio).

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