Digital Marketing Lead
2 weeks ago
Role & responsibilities
Analytics & Insights
- Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
- Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
- Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
- Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.
SEO & Web Strategy
- Oversee SEO strategies to improve organic visibility, rankings, and traffic.
- Lead website development, optimization, and migration projects across multiple CMS platforms like TYPO3 and WordPress.
Social Media Analytics & Listening
- Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior.
- Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.
- Team & Project Leadership
- Oversee cross-functional collaboration with marketing teams, product, and management teams to align marketing strategies with overall business goals.
Preferred candidate profile
- Bachelors or masters degree in marketing, Business, or related field.
- 12+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies.
- Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
- Strong track record in B2B marketing, SEO, website management, and digital campaign execution.
- Experience in data-driven marketing and advanced analytics.
- Experience in building advanced reporting and dashboards (Power BI, Looker Studio).
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