Email Marketing Executive

3 days ago

Delhi, Delhi, India GENUS DEPARTMENTAL STORE Full time ₹ 1,80,000 - ₹ 3,00,000 per year

Position: Email Marketing Executive – B2B

Department: Marketing

Reports To: Head of Marketing / Director – Growth

Location: Janakpuri, New Delhi

Experience: 1-3 years in B2B Email Marketing

Salary: 2 to 3 LPA (Negotiable for deserving candidates)

Job Summary

We are seeking a results-driven Email Marketing Executive to plan, manage, and execute B2B email campaigns focused on generating high-quality leads, nurturing prospects, improving engagement, and strengthening long-term customer relationships.

The ideal candidate should have hands-on experience in B2B email marketing, marketing automation, CRM management, and data-driven decision-making.

Key Responsibilities

1. Email Strategy & Planning

· Develop and own the overall email marketing strategy aligned with business, sales, and revenue goals.

· Plan monthly and quarterly email calendars for outreach, nurturing, onboarding, retention, and upselling.

· Identify new opportunities to increase email-driven lead generation and engagement.

2. Campaign Development & Execution

· Build, execute, and monitor B2B email marketing campaigns end-to-end.

· Implement segmentation, personalization, and targeted messaging across industries and buyer personas.

· Create drip campaigns, workflows, and automated sequences based on the customer lifecycle.

3. Marketing Automation & CRM Ownership

· Work on marketing automation tools (HubSpot, Marketo, Mailchimp, Zoho, Pardot, etc.).

· Maintain data hygiene, segmentation logic, and CRM database accuracy.

· Develop lead-scoring models, nurturing pipelines, and automation triggers for the sales funnel.

4. Analytics, Reporting & Continuous Optimization

· Define and monitor key KPIs: open rate, CTR, conversions, MQLs, SQLs, and ROI.

· Conduct A/B testing on subject lines, content, layouts, and CTAs.

· Prepare weekly/monthly analytics reports with insights and improvement recommendations.

5. Compliance & Deliverability Management

· Ensure all email campaigns comply with GDPR, CAN-SPAM, and global email marketing policies.

· Optimize email deliverability, domain reputation, and sender health.

· Monitor bounce rates, spam risks, and actively prevent blacklisting.

6. Cross-functional Collaboration

· Coordinate with the Sales team to align campaigns with lead-generation strategies.

· Support business development initiatives with targeted email communication and follow-up sequences.

Required Skills & Qualifications

· 1–3 years of proven experience in B2B email marketing.

· Strong knowledge of email marketing tools (Brevo, MailerLite, Mailchimp, HubSpot, Zoho Campaigns, SendGrid, etc.).

· Excellent written communication and content creation skills.

· Knowledge of email automation, segmentation, and A/B testing.

· Ability to work independently with attention to detail.

· Understanding of B2B customer behaviour and sales cycle.

Preferred Skills

· Experience in SaaS, HR Services, IT Services, Consulting, or other B2B sectors.

· Knowledge of basic HTML/CSS for email template optimization.

· Experience in Account-Based Marketing (ABM) strategies.

Job Types: Full-time, Permanent

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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