Marketing - Sales Executive

2 days ago

Nagpur, Maharashtra, India Sanskara Hearing Solutions Full time

Job Title: Marketing Manager Hearing Solutions

Location: Nagpur

Industry: Hearing Aids / Hearing Solutions

Employment Type: Full Time

About Us : We are a leading provider of hearing solutions, focused on delivering high-quality hearing aids and support services to our patients. We are looking for a dynamic Marketing Manager based in Nagpur to drive patient lead generation, appointments and strengthen our market presence through campaigns, doctor-visits and outreach efforts.

  • Key Responsibilities Develop, plan and execute marketing strategies and campaigns (online & offline) aimed at generating patient leads and increasing appointment volume for our hearing solutions.
  • Initiate and coordinate outreach with ENT doctors, audiologists and hearing-care professionals in the Nagpur market and surrounding areas to build referral pipelines.
  • Organise and manage hearing camps, community events, and promotional activities to raise awareness and drive foot-fall.
  • Monitor, track and report on lead generation metrics, campaign performance, appointment conversion, budget utilisation and return on marketing efforts.
  • Maintain and analyse data in Excel (lead tracking, campaign spend vs outcome, conversion rates) to guide future marketing decisions.
  • Work closely with the sales/clinic team to ensure seamless hand-over of leads, follow-up and maximising conversion of appointments.
  • Manage local market intelligence: competitor activity, industry trends in hearing solutions, local consumer behaviour, doctor referral trends.
  • Drive awareness and brand presence in the Nagpur market: local advertising, tie-ups, doctor engagement, patient testimonials, in-clinic promotions.
  • Ensure communication materials (flyers, posters, digital content) are timely, relevant and aligned to our brand and offering.
  • Desired Candidate Profile Minimum 2 years of experience in marketing (preferably 3-5 years or more) in the hearing aid / hearing solutions / audiology / allied health care industry.
  • Strong network or experience in working with ENT doctors / audiologists / hearing clinics in the Nagpur / Maharashtra region is a big plus.
  • Based in Nagpur (or willing to relocate/be local) ideally someone who already resides in Nagpur and knows the local market.
  • Excellent communication skills in Hindi, Marathi and English (both written and spoken).
  • Strong skills in Microsoft Excel: ability to maintain sheets, generate reports, analyse data, derive insights.
  • Good interpersonal skills, self-driven, target-oriented, comfortable meeting doctors/clinics and representing the company externally.
  • Ability to work independently, travel locally for doctor/clinic visits, events and outreach as required.
  • Comfortable with both field marketing (doctor visits, camps) and coordinating internal marketing activities (campaigns, tracking, reporting).
  • Educational & Other Requirements Bachelors degree in Marketing, Business Administration or similar.
  • Prior experience in the hearing aid / audiology / hearing-care sector preferred.
  • Local market knowledge of Nagpur/Maharashtra region is advantageous.
  • Valid driving licence or ready to travel locally as needed.
  • What We Offer Opportunity to grow with a focused hearing-solutions company in a key market.
  • Autonomy to shape the marketing initiative in the Central Mumbai region.
  • Performance-based incentives tied to lead generation / appointments / conversions.
  • Supportive team, resources and access to hearing-care specialists and clinics.

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