Marketing Associate

1 week ago

Mumbai Metropolitan Region, India eDataBae Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsiblities
Content Strategy & Creation

  • Publish industry-specific blogs and thought-leadership pieces.
  • Highlight customer success stories, case studies, and metrics-driven narratives.
  • Draft product release notes, announcements, and updates.
  • Create event-driven content showcasing participation in industry forums, especially around GIFT City.

Digital & Social Media Marketing

  • Support SEO and digital campaign efforts to improve reach and engagement.
  • Leverage AI tools to streamline content creation, campaign optimization, and performance reporting.

Offline Marketing & Events

  • Coordinate participation in industry events, conferences, and networking opportunities.
  • Manage pre-event promotions, onsite branding, and post-event amplification.
  • Build local visibility within GIFT City and other strategic hubs.

Market Research & Insights

  • Track industry trends, competitor activity, and regulatory developments to inform marketing strategies.
  • Monitor marketing performance metrics, generate reports, and suggest optimization strategies.

Who You Are

  • Experience: at least 1–2 years in marketing within a Payments, Fintech, or SaaS environment (required).
  • Education: Bachelor's degree in Marketing, Communications, Business, or related field (preferred).

  • Skills:

  • Strong written and verbal communication skills.

  • Familiarity with CRM systems, marketing automation tools, and analytics platforms.
  • Proficient with Canva (or similar tools) for creating quick, on-brand visuals.
  • Comfortable using AI tools to enhance efficiency and creativity in marketing tasks.
  • Organized and detail-oriented with strong problem-solving skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Proactive, creative, and collaborative mindset.

Skills: marketing,analytics,optimization,digital

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