Influencer Marketing Associate

2 days ago

Mumbai Metropolitan Region, India Barcode Entertainment : Strategic Brand Solutions Full time

About Us Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE , Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights. About the Role: We are looking for a detail-oriented and proactive Influencer Marketing Associate to manage end-to-end influencer campaigns. This role requires strong organizational skills, hands-on execution ability, and the knack for building lasting relationships with influencers while ensuring campaigns are delivered seamlessly and on time. Key Responsibilities: Campaign Execution: Manage the complete lifecycle of influencer marketing campaigns from brief to delivery. Influencer Coordination: Identify, negotiate, and onboard influencers for brand collaborations across various platforms. Google Sheets Management: Maintain accurate and updated campaign trackers, influencer databases, and reporting sheets. Bulk Campaign Handling: Coordinate and execute large-scale influencer campaigns with multiple creators simultaneously. Presentation Support: Prepare basic PowerPoint decks for campaign proposals, client updates, and performance reports. Negotiation: Handle budget discussions and finalize deliverables with influencers and their managers. Onboarding & Compliance: Ensure influencers are aligned with brand guidelines, campaign objectives, and deliverable timelines. Performance Tracking: Monitor and record campaign results, preparing clear reports for internal and client review. Requirements: 1–2 years of experience in influencer marketing, digital marketing, or a similar role (freshers with relevant internships may apply). Proficiency in Google Sheets and MS PowerPoint. Strong communication and negotiation skills. Ability to multitask and manage multiple campaigns simultaneously. Detail-oriented, process-driven, and deadline-focused. Experience with influencer platforms/tools is a plus.

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