Marketing Generalist

22 hours ago

Pune, Maharashtra, India Frido Full time ₹ 5,00,000 - ₹ 12,00,000 per year

About the Role

We're looking for a
proactive and creative Marketing Generalist
to join our team in Pune.

If you enjoy
bringing marketing ideas to life
— from offline events to paid digital campaigns — this role is for you

You'll work closely with the
brand and growth teams
to execute both
on-ground and digital campaigns
, ensuring impactful, seamless, and measurable outcomes.

What You'll Do

  • Plan and execute
    offline marketing initiatives
    — exhibitions, events, partnerships, and retail activations.
  • Coordinate with vendors, agencies, and internal teams for smooth execution.
  • Support
    paid marketing campaigns
    (Meta, Google, etc.) — manage creatives, performance tracking, and reporting.
  • Assist in
    data building, lead generation, and audience segmentation.
  • Manage
    on-ground collaterals, sampling, and visual merchandising.
  • Track and report
    KPIs
    across offline and online initiatives.
  • Collaborate with brand, design, and growth teams to ensure campaign alignment.
  • Bring
    fresh, creative ideas
    for engagement and storytelling.

What We're Looking For

  • 6–12 months of experience in
    marketing, offline/experiential marketing, or campaign management.
  • Excellent
    organizational and coordination skills.
  • Basic understanding of
    digital marketing
    (Meta Ads, Google Ads preferred).
  • Strong in
    Excel / Google Sheets
    for tracking and reporting.
  • Great communication skills and a
    bias for action.
  • Experience with
    international or cross-border campaigns
    is a plus.
  • A
    creative thinker
    with a
    go-getter attitude.

Why Join Frido

Work on
end-to-end marketing campaigns
that make a real impact.

Be part of a
fast-growing D2C brand
expanding internationally.

Collaborate with a
young, dynamic team
that values creativity, ownership, and growth.

Learn across domains —
offline, digital, and international marketing.

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