Growth Marketer

22 hours ago

Bengaluru, Karnataka, India HabitNu Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About Habitnu:

HabitNu is a US-based, CDC-recognized digital health company. We're now bringing our proven diabetes and weight management programs to India—blending clinical expertise, behavioral science, and coaching support.

Job Overview:

We're hiring a Growth Marketer to drive HabitNu's India launch and scale user acquisition end-to-end. You'll own paid and organic channels, run experiments across the funnel, and be accountable for delivering measurable growth outcomes.

This is a high-impact, hands-on role based in Bengaluru.

Key Responsibilities:


• Own and deliver on user acquisition and activation goals — full ownership of growth KPIs.


• Design, run, and optimize paid acquisition campaigns (Google Ads, Facebook/Meta, programmatic).


• Build and execute long-term growth programs (SEO, content led acquisition, referral, partnerships).


• Run conversion rate optimization and A/B experiments across landing pages, funnels, and in-app flows.


• Manage lifecycle & retention campaigns using CRM/marketing automation (email, push, in-app).


• Analyze funnel metrics, generate insights, and translate them into prioritized experiments and playbooks.


• Ensure measurement, tracking and attribution are accurate (UTM strategy, analytics, dashboards).


• Collaborate closely with product, sales, design, and data teams to align growth initiatives with business objectives.


• Track performance, report on ROI, and continuously optimize spend and creative based on results.

Must-have Qualifications:


• 7 years of growth marketing / performance marketing experience, ideally at a startup or early-stage company where you owned acquisition goals.


• Proven track record of scaling customer acquisition and contributing to the sales pipeline.


• Hands-on experience with Google Ads, Facebook/Meta Ads, and at least one CRM/marketing automation or CDP (HubSpot, Salesforce, Marketo, etc.).


• Strong analytical skills — comfortable with Google Analytics & MixPanel cohort analysis, funnel metrics, and building dashboards.


• Experience running A/B tests and structured experiments; familiarity with CRO best practices.


• Results-driven: obsessed with metrics, ROI, and rapid optimization.


• Excellent cross-functional communication and project management skills.


• Based in or willing to relocate to Bengaluru.

Preferred Qualifications:


• MBA or Master's in Marketing, Analytics, or Strategy.


• Startup or early-stage brand experience with scrappy execution.


• Experience in healthcare, digital health, wellness, or tech products.


• Familiarity with SEO strategy, CRM segmentation, and marketing attribution models.

Why Join HabitNu:


•
Flexible Work Environment:

We value work-life balance and offer flexibility to support

your personal and professional commitments.


•
Growth & Innovation Driven:

Our culture encourages learning, experimentation, and

continuous improvement, making it a great place for curious and ambitious minds.


•
Employee-Centric Benefits:

Comprehensive health insurance coverage is provided for

employees and their dependents, with no salary deductions.


•
Learning Support:

Access to an in-house Learning Management System (LMS) to support

continuous learning and upskilling.

Join us to shape how India manages metabolic health—with empathy, science, and innovation at the core.

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