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Growth Marketer
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About Habitnu:
HabitNu is a US-based, CDC-recognized digital health company. We're now bringing our proven diabetes and weight management programs to India—blending clinical expertise, behavioral science, and coaching support.
Job Overview:
We're hiring a Growth Marketer to drive HabitNu's India launch and scale user acquisition end-to-end. You'll own paid and organic channels, run experiments across the funnel, and be accountable for delivering measurable growth outcomes.
This is a high-impact, hands-on role based in Bengaluru.
Key Responsibilities:
• Own and deliver on user acquisition and activation goals — full ownership of growth KPIs.
• Design, run, and optimize paid acquisition campaigns (Google Ads, Facebook/Meta, programmatic).
• Build and execute long-term growth programs (SEO, content led acquisition, referral, partnerships).
• Run conversion rate optimization and A/B experiments across landing pages, funnels, and in-app flows.
• Manage lifecycle & retention campaigns using CRM/marketing automation (email, push, in-app).
• Analyze funnel metrics, generate insights, and translate them into prioritized experiments and playbooks.
• Ensure measurement, tracking and attribution are accurate (UTM strategy, analytics, dashboards).
• Collaborate closely with product, sales, design, and data teams to align growth initiatives with business objectives.
• Track performance, report on ROI, and continuously optimize spend and creative based on results.
Must-have Qualifications:
• 7 years of growth marketing / performance marketing experience, ideally at a startup or early-stage company where you owned acquisition goals.
• Proven track record of scaling customer acquisition and contributing to the sales pipeline.
• Hands-on experience with Google Ads, Facebook/Meta Ads, and at least one CRM/marketing automation or CDP (HubSpot, Salesforce, Marketo, etc.).
• Strong analytical skills — comfortable with Google Analytics & MixPanel cohort analysis, funnel metrics, and building dashboards.
• Experience running A/B tests and structured experiments; familiarity with CRO best practices.
• Results-driven: obsessed with metrics, ROI, and rapid optimization.
• Excellent cross-functional communication and project management skills.
• Based in or willing to relocate to Bengaluru.
Preferred Qualifications:
• MBA or Master's in Marketing, Analytics, or Strategy.
• Startup or early-stage brand experience with scrappy execution.
• Experience in healthcare, digital health, wellness, or tech products.
• Familiarity with SEO strategy, CRM segmentation, and marketing attribution models.
Why Join HabitNu:
•
Flexible Work Environment:
We value work-life balance and offer flexibility to support
your personal and professional commitments.
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Growth & Innovation Driven:
Our culture encourages learning, experimentation, and
continuous improvement, making it a great place for curious and ambitious minds.
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Employee-Centric Benefits:
Comprehensive health insurance coverage is provided for
employees and their dependents, with no salary deductions.
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Learning Support:
Access to an in-house Learning Management System (LMS) to support
continuous learning and upskilling.
Join us to shape how India manages metabolic health—with empathy, science, and innovation at the core.
